Japanese Automakers Check Cars For Radiation

Bertel Schmitt
by Bertel Schmitt

Large parts of Japan’s auto production have been down following the March 11 quake and tsunami. Production of large Japanese carmakers like Toyota and Honda is now running at 50 percent capacity. There is something else that affects export: Fear of radiation.

The fear is mostly irrational: The Japan Automobile Manufacturers Association has not received any reports of radiating cars being unloaded abroad. While other countries have put import restrictions on agricultural, dairy products and processed foods from Japan, cars may pass unhindered. What the JAMA has received are questions whether the cars are safe. To put these fears to rest, JAMA has devised a testing regimen.

According to the test plan, each car maker tests about 10 vehicles per ship for radiation. A car carrier holds 5,000 vehicles on average. Toyota for instance is now “measuring the radiation levels of its export vehicles, parts for overseas assembly and service parts.” In doing so, Toyota so far “has found that such radiation levels are no different than that of the surrounding air,” the company says in a statement.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Carguy Carguy on Apr 18, 2011

    Yes - that radiation from Japanese cars will kill you. It's not the type 2 diabetes epidemic sweeping the country, obesity, smoking, lack of exercise or those drugs you got into last weekend - it's radiation from imported cars. Sure the probability that the car itself will kill you in an accident is probably a million times higher but I'm keeping my lawyer on speed dial just in case.

  • Kps Kps on Apr 18, 2011

    I have no comment; I just want to say "hot hatch".

  • Robert.Walter Robert.Walter on Apr 18, 2011

    Irradiation of food is not the same as a vehicle being contminated with, at worse, MOX fallout. But I am more fascinated by the giger-counter pic ... Lionel Electronic Labs ... any relation to Lionel trains I wonder...

  • Nevets248 Nevets248 on Apr 20, 2011

    yes. One of Lionel Corporation's steps beyond electric trains in the late 1950's.

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