Hyundai To Hunt The Prius
Hyundai updated its web-only “save the asterisks” video for the New York Auto Show, as it continues to highlight fuel economy as a key brand value. And the brand didn’t miss the opportunity to talk about future fuel-efficient products either, as InsideLine reports that Hyundai is promising two more vehicles rated at 40 MPG highway or above in the “next couple of years.” One is the Prius competitor, which was previewed with the Blue Will concept, and which appears to now be a dedicated hybrid-only model, after having been initially tipped as a plug-in hybrid. The other? Hyundai won’t say, but an exec does tell the Edmunds blog that
The strategy of further developing the internal-combustion engine, with significant increases in fuel economy, is where we see the market going
So, something non-hybrid… perhaps the i10 A-segment hatch that Hyundai USA recently let us drive? The Europe-only i40 wagon? What about the Euro-market ix20 subcompact MPV? Or are we waiting for something brand new?
More by Edward Niedermeyer
Comments
Join the conversation
I suspect there's a lot that could be done yet to make the gasoline ICE more efficient. this may well be the least expensive option for the moment. I thought Honda saw itself as the fuel economy leader. Anyway, good for Hyundai. I hope they do well, and force the rest of the market to chase them.
With one or two well placed hurricanes in the Gulf of Mexico at the end of this summer and continued troubles in the Middle East, Hyundai might have some trouble keeping up with demand.