Fiat 500 EV To Cost $45k+, Lose $10k Per Unit
Somebody must have slipped Fiat-Chrysler CEO Sergio Marchionne some Sodium Pentothal as an April Fools joke, as he’s just topped his previous high-water mark for ill-advised candor (set earlier this week). Automotive News [sub] quotes the feisty CEO admitting
The economics of EVs simply don’t work. On the 500 that (Chrysler) will begin selling in the U.S. next year, we will lose over $10,000 (per unit) despite the retail price being three times higher .
Like, Zoinks! I spent some time in a Cinquecento last weekend, and though it made a great little LeMons pace car and is honestly quite fun to drive, it’s not much car for the $15k-$19k+ Chrysler wants for a 100 HP version. Spending three times that amount for a money-losing electric version simply boggles the mind. Or do they celebrate April Fools Day in Italy?
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For the record, it's "Sodium Pentothal".
I'm sure they'll make it up in volume. Because it's so dang cute!
I really hope Sergio is joking. This is the EV I want to buy, and $45K is about $10K higher than what I'm willing to pay.
Welcome to the world of progress by government mandate.