BMW Invades Shanghai, Wave 3: An Electrified Einser
Now we are getting from the concept cars to the kind of real ones. BMW electrified its BMW 1 Series Coupe and uses it as a test mule. “The knowledge gained from field tests with the BMW ActiveE will be fed into the further development of the BMW Group’s future Megacity Vehicle, which will be ready for series production in the year 2013,” says BMW. Guess they had to come to China with a plug-in, even if it will never see production.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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