BMW Invades Shanghai, Wave 2: Never Seen In Asia Before, The BMW Vision ConnectedDrive Concept.

by Bertel Schmitt

Published: April 4th, 2011

bmw invades shanghai wave 2 never seen in asia before the bmw vision

Honestly, I have no idea what this is. I googled it and found this great article, written after the concept was shown in Geneva. From what I can see, it’s more than a concept. It’s a vision of a concept. A vision that will most likely give Ray LaHood nights of distraction. BMW Vision ConnectedDrive concept gallery after the jump. Right this way ..

Without further hairdo, we let the blurb speak for itself. Knowing you, you’ll head right for the pictures.

“With the BMW Vision ConnectedDrive concept car being presented at the Auto Shanghai 2011, BMW is offering a glance into the future of intelligent networking between driver, vehicle and environment. Expressive design and innovative technology reflect the vision of BMW ConnectedDrive and the potential that can be unleashed through a targeted exchange of information for optimizing comfort, safety and Infotainment inside an automobile. Using typical BMW design vocabulary, the two-seater roadster prototype epitomizes the focus on driving pleasure. Captivating light effects symbolize the flow of information permitting the use of innovative BMW ConnectedDrive functions. With groundbreaking driver assistance systems, a novel display and operating concept as well as innovative technical solutions for connecting with the world of Infotainment, the BMW Vision ConnectedDrive offers a glance into a future driving experience that has been further intensified thanks to intelligent networking.”

#BertelSchmitt #BMW #China #Germany #ShanghaiAutoShow2011

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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3 comments

1996MEdition on Apr 04, 2011

No thanks. Just give me 3 pedals, a tach, and OP & temp gages and I'll be fine.

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- Anthony Sogg on Apr 04, 2011
  
  Amen to that. It looks cool but also terribly distracting. Simplicity is key.
  
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- Shipwright on Apr 05, 2011
  
  I agree. The least amount of extraneous technology the better, especially in a two seater. After all this is supposed to be a sports car not a video game/home theatre.
  
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