See The Geneva Auto Salon Through The Eyes Of A Car Journalist
The aspiring car writer need cover only one major car show to know that they can be an almost overwhelmingly intense experience, all bright lights, new suits, claustrophobia and hype. Between battling for internet, claiming real estate at press events, snagging free food and photographing the whole thing, a good car show passes over the average auto journalist like a bad dream.
Which is probably as it should be: for all the editorial monies that get spent making the car show carnival coverage happen, there’s precious little truth to be found at these modern-day Motoramas. And since we didn’t spend any of our precious budget getting to Geneva, we’re thrilled that long-time commenter sutski has graciously allowed us to republish his own impressions of the show… especially because they capture so wonderfully the exhausting, exhilarating blur of the car show floor. From the perks to the personalities, from the glitz to the girls, sutski‘s photos makes you feel like you were covering Geneva… and, if you’ve ever covered a big car show before, they might even make you a little glad you weren’t there.
More by Edward Niedermeyer
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What an asstravaganza!