Reuters: GM Blazes Trail Of Small Car Exports From China

Bertel Schmitt
by Bertel Schmitt

We have been predicting it for quite a while: Chinese car exports, hopelessly in a hole, will be saved by those who used to be most paranoid about Chinese exports: Foreign carmakers. Surprisingly, they are led by partially government and union-owned GM.

The new motto appears to be: “Chinese car exports bad, except if they are our Chinese.”

Says Reuters: “Foreign car makers now see China as a launch pad for exports, with General Motors blazing the trail with shipments of its Chevy Sail.”

According to Reuters, “analysts” ( such as us) “say early signs of success for the Sail will only encourage other car manufacturers to develop products in China and then use the country as a base for exporting elsewhere.”

Wasn’t there the apocalyptic angst that cheap cars from China will flood the world markets? It’s becoming reality, except that the first ones are wearing a Chevrolet bow-tie. The Sail can be bought in China for as little as $8,640.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Lmike51b Lmike51b on Mar 01, 2011

    If GM can just figure out a way to work around those pesky dealerships, then they can start selling these things at Walmart. “Chinese car exports bad, except if they are our Chinese.” And then it's all good.

    • SVX pearlie SVX pearlie on Mar 01, 2011

      Wally World selling cars? That's ridiculous. To be a dealer, WalMart would need to have mechanics and equipment, with distribution access for semi-trailers to pull in. Waitaminit...

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