By on March 22, 2011

And you thought the dealer wanted a lot for a key fob

Today, to celebrate their new 918 supercar, Porsche announced a new special edition of the venerable 911, the new Porsche 911 Turbo S Edition 918 Spyder. Boy, isn’t that a mouthful? Actually, since it’s available as a drop top, it could even be the Porsche 911 Turbo S Edition 918 Spyder Cabriolet. I admit that the nomenclature is a little confusing, now that Porsche is making a coupe with the word Spyder in its name, and putting two model numbers on one car, so just that you know what we’re talking about it’s not Porsche’s new hybrid supercar, the 918 Spyder. No, this car is indeed based on the more pedestrian (yeah, I know, it’s a car, but work with me) 911. To be sure, it’s a special 911, what with its Turbo and S suffixes, and it’s got some unique-for-a-911 carbon fiber trim and “acid-green” stitching on the leather, to effect some of the look of the 918. I just checked on TrueDelta and a regular 2011 911 Turbo S is $160,700. So how much do you think it will cost you to get behind the wheel of a 911 Turbo S Edition 918 Spyder?

How about a million dollars?

And Porsche will sell every single one that they build.

A million dollars? How could even a special edition 911 cost a mil? Even a 911 GT2 RS stickers out at less than a quarter mil. So how does the Porsche 911 Turbo S Edition 918 Spyder cost a million bucks? In what is a bid to seize the title from Ferrari for the most shameless exploiter of well healed customers in the automotive industry, Porsche is making you buy an $845,000 918 Spyder hybrid supercar before they’ll let you buy one of the nine hundred and eighteen 911 Turbo S Edition 918 Spyders that they’ll be making to match the same number of 918 Spyders in that car’s planned production run.

In announcing that the 918 Spyder will enter production, and that it will cost about twice what Porsche’s previous supercar, the Carrera GT, cost, Porsche also let prospective buyers/collectors know that to fully appreciate the 918 Spyder ownership experience, they’ll also have the chance to buy a turbocharged $160,000 “My Other Porsche Is A 918” bumper sticker.

That’s not merely green stitching… it’s “acid-green” plus you get a badge and carbon fiber and the knowledge that you have something much cooler sitting in the garage at home.

The press release from Porsche announcing the production and pricing of the 918 Spyder finished by announcing a special accessory that Porsche would be making for 918 Spyder buyers:

“Customers who order the 918 Spyder also have the opportunity to acquire a special-edition 911 Turbo S Coupe or Cabriolet. Also limited to no more than 918 units, the 911 Turbo S Edition 918 Spyder will have exterior and interior design elements echoing the plug-in hybrid 918 Spyder supercar’s styling. It features similar exterior colors, carbon-fiber elements inside and out, enhanced leather equipment and numerous acid-green accents on items such as the brake calipers, illuminated sill plates, interior stitching and instrument cluster needles. A limited-edition badge on the glove compartment door will feature the same production number as the customer’s 918 Spyder.

Worldwide 918 Spyder customers can begin ordering this special edition 911 Turbo S sports car today, and customer deliveries will start later in 2011. The U.S. base manufacturer’s suggested retail prices for the Coupe and Cabriolet versions are the same as the standard 911 Turbo S models, $160,700 and $172,100 respectively, excluding destination..”

“Have the opportunity” indeed. Speaking of opportunity, 918 cars at $160,000+ means that Porsche will reap their share of an additional $150 million worth of MSRP. There are reasons why Porsche is the most profitable car company around. Actually I’m surprised that Porsche missed out on a revenue opportunity since they are apparently not charging extra for the Edition 918 Spyder part of the 911 Turbo S Edition 918 Spyder. The $160,700 key fob is the same price as a 911 Turbo S without green thread.

No mention was made of making the special “918” 911s available for the general public to purchase. I suspect that Porsche expects that each and every 918 Spyder will leave Zuffenhausen with it’s own matching 911 Turbo S Edition 918 Spyder. My guess is that 918 buyers will regard the 911 Turbo S Edition 918 Spyder as just another checkbox on the option sheet. In this case they may be trying to protect residual value.

The $845,000 918 Spyder comes with a very pricey accessory

At this level, folks, the people who buy these cars have to be considering their resale value. Not because the cars necessarily depreciate. Ferrari made 399 Enzos. Each sold for over $600,000. Today you might not be able to buy a wrecked Enzo for that little. The last time I looked, used Enzos were going for over a million dollars.

I expect that those 918 918s will likewise either not depreciate or may even appreciate in value. I suspect that at the 2021 Barrett Jackson auction, the 918 Spyders that have a matching 911 Turbo S Edition 918 Spyder will fetch the highest prices. In the meantime buyers of the 918 will be able to show off ownership without putting miles on their more prized possession.

Ronnie Schreiber is the editor of Cars In Depth, a car culture site that features informed and entertaining writing along with 3D photos and video (and they work in 2D too!)

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23 Comments on “Porsche 911 Turbo S Edition 918 Spyder: Adventures in Exploiting the Rich...”

  • avatar

    Grump all you want.  The hard cold reality is that every other automobile manufacturer on the face of the planet would kill their proverbial mothers to be able to get away with stuff like this.

  • avatar

    After Porsche gets through NSFW’ing those well-heeled customers, they will need to be, well, healed.

  • avatar

    How do the 36 month lease deals look?

  • avatar

    From a great car, got to have it, enthusiast, perspective… nah.  From an investment perspective… maybe.

  • avatar

    Meh, probably most sold in the USA will be bought indirectly with TARP money, so a million means nothing.

  • avatar

    I look at these “wonder cars” and shrug my shoulders, as they do not do a thing for me. The last time I saw an “honest” Porsche and an “everyman” driving one was Paul Newman in the movie “Harper”. That car was properly well-used and looked it. These things? You’ve got to be kidding! “…moth and rust (will still) consume”. I’d really like to have my old 1964 Impala back, though.

  • avatar
    Robert Schwartz

    “Ferrari made 399 Enzos. Each sold for over $600,000. Today you might not be able to buy a wrecked Enzo for that little. The last time I looked, used Enzos were going for over a million dollars.”
    If you look at you will see enough Enzos to make you wonder if there any left.

  • avatar

    they should have done this a few years ago, instead of the Cayenne and the panamera. And if they can help the superwealthy part with there money, there may be a little trickle-down in this. I only wish more of it would stay in our own country. Perhaps Chevy could build a Corvette with a very long name and five or six zeros in the pricetag, and help revitalize Detroit City in the process.

  • avatar

    “Adventures in exploiting the rich”
    Not really – giving them exactly what they want: Exclusivity.

  • avatar

    pretty sure cabriolet spyder is an oxymoron
    while we’re at it, let’s also write about the superior craftsmanship of Louis Vuitton pursebags but still they really just shouldn’t charge that much god damn

    also, NO ONE has to consider the resale value, you’re wrong about that

  • avatar

    Porsche 911 Turbo S Edition 918 Spyder: Adventures in Exploiting the Rich

    You know, you could have left off the “911 Turbo S Edition 918 Spyder” part and still been just as accurate.

  • avatar

    So does this mean the 918 will only be sold in that frankly quite tacky color scheme that only sort of works on a concept car because you know you know you’ll be able to get your production model in black, red yellow and blue?

    Otherwise this 911 will look rather silly with its silly ugly green striping sitting next to your black/blue/yellow/red 918 Spyder.

  • avatar

    Not that I’m defending Porsche’s marketing strategy, but it actually makes quite a bit of sense if you think about it. Porsche has done their homework and realized that more often than not, their high-end customers don’t buy just one. Porsche is also well aware that their cars are collectible. With these two ideas in mind, I imagine the goal at Porsche is something along the line of pushing two of their most expensive cars at the same time as a sort of keystone for Porschephile collections and/or customers for whom owning just a 918 isn’t exclusive enough.

  • avatar

    Considering what the Sport Classic costs, I’m surprised Porsche isn’t charging a million just for the special 918 edition Turbo S. Leaving the price the same as the regular Turbo S models seems weirdly out of character. Why isn’t it an extra $10,000 per acid green stitch?
    I really hope nobody else starts copying “this car is a special edition of this car commemorating that car, but on this car” nonsense. The Gallardo Balboni is fine. The Tricolore is a little bit annoying, but ok. A Gallardo LP-570-4 Supperleggera Murcielago LP-670-4 Superveloce special edition Gallardo commemorating the Murcielago but on the Gallardo, that would not be ok. And that’s basically what Porsche is doing here.

  • avatar

    For a million bucks, I oughta be able to have the stitching any damn color I want, not puke green.

  • avatar

    I’d pay good money to see Farrago review the 911 Turbo S Edition 918 Spyder, and trash on the interior material quality. “The acid green thread used in the stitching disappointed in the greeniness of its acidity. Examination of the thread under a scanning tunneling microscope showed traces of hard plastics, and the thread itself was made up of a disappointingly class-uncompetitive 21 strands. Buyers who care at all about luxury would be stupid morons to buy this car rather than an Audi. Any Audi.”

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