Junkyard D'Elegance: Once-Mighty Cadillac's Downward Spiral

Murilee Martin
by Murilee Martin

Cadillac’s peak as a build-quality leader and dominant luxury marque probably came earlier than the late 1960s— let’s say 1956— but the perception that GM’s flagship brand was losing ground started sometime soon after the first of the front-wheel-drive Eldorados hit the scene. By the late 1970s, The General was all about faux-metal emblems in cursive script and Beadazzler-applied plastic heraldic crests stuck all over Caddies.

The Cadillac name means something again (no thanks to a decade of blinged-out, Caddy-baded Suburbans), but what a climb out of the pit of Malaise it’s been!




Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Thornmark Thornmark on Mar 19, 2011

    Actually, in 06840, Cadillac does mean something, i.e., no class and no taste.

  • And003 And003 on Apr 06, 2012

    This reminds me of a 1982 Cadillac Fleetwood Brougham modified by Schwartz Extreme Performance into a performance car that could easily be worthy of the 'V' designation. The Caddy in this article could easily benefit from such modifications.

  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
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