By on March 24, 2011

J.D. Power sees a strong March in its crystal ball, powered by real-time transaction data of 8,600 retail franchises throughout the United States. However growth is expected to be much more sedate than the 27 percent jump in February.

In its March forecast, J.D. Power expects total light-vehicle sales for March to come in at 1,205,200 units, 9 percent higher than in March 2010. Fleet sales in March are expected to decrease to 213,000 units, “based on the expectations that Japanese manufacturers will reduce fleet sales and channel that volume to the retail market, due to concerns about inventory shortages.”  J.D. Power projects the March SAAR at 12.7 million units. They keep their forecast for total vehicle sales at 13 million units, up 13 percent from 2010.

Power sees near-term production to be impacted by parts shortages caused by the earthquake and tsunami crisis in Japan. “With the uncertainty remaining high about the full extent of the parts supply situation, North American production could be impacted in the weeks to come,” said Jeff Schuster, executive director of global forecasting at J.D. Power. “However, our 2011 production forecast remains at 12.9 million units, as we expect any lost volume would be made up later in the year.”

J.D. Power and Associates U.S. Sales and SAAR Comparisons

March 20111 February 2011 March 2010
New-vehicle retail sales 991,900 units
(12% higher than March 2010)2
785,698 units 849,735 units
Total vehicle sales 1,205,200 units
(9% higher than March 2010)
991,576 units 1,064,072 units
Retail SAAR 10.9 million units 11.1 million units 9.3 million units
Total SAAR 12.7 million units 13.4 million units 11.7 million units
1Figures cited for March 2011 are forecasted based on the first 17 selling days of the month.
The percentage change is adjusted based on the number of selling days (27 days vs. 26 days one year ago).
Get the latest TTAC e-Newsletter!


One Comment on “J.D. Power Predicts Strong March, Sees Production Trouble Ahead...”

  • avatar

    I haven’t seen any comments regarding the possible upside of this — but, it seems to me that a supply shortage would — decrease supply — and likely increase prices.
    what better chance do our home boys have to reduce incentive payments, reduce fleet sales, sop up extra inventory, etc?
    There has to be some pent up demand, used car prices are pretty decent as well as interest rates, so the net effect on the consumer may be moderated.
    I’m sure that there are financial costs to be borne but — the idea that with less inventory that the dealers could actually get more money per sale sounds favorable to me.  But what do I know — not being a car expert.

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • SCE to AUX: “Visteon says the key to alleviating stress is to give consumers enough information and agency to...
  • karonetwentyc: Regarding buyer desire for compentent but boring cars: wholeheartedly agree. Most buyers are more...
  • Vulpine: @Scouty: I clearly said, “late model.” No, I don’t know the exact year but it was well...
  • scott25: @freed we have a 2017, and “fixed” isn’t the word I would use to describe the...
  • scott25: That would make sense, either with the 2.0 tuned to FoST levels for a mild Sport or a detuned 2.3 ecoboost...

New Car Research

Get a Free Dealer Quote


  • Contributors

  • Matthew Guy, Canada
  • Seth Parks, United States
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Moderators

  • Adam Tonge, United States
  • Kyree Williams, United States