When March sales come out tomorrow, the Chevrolet Malibu will likely find itself in a tough position again. Last month the car that was once hailed as Chevy’s Lutzian turning point had fallen to fifth place in the midsized segment, having sold only slightly better than the Impala which has never been hailed as anything other than a large, inexpensive and unsexy sedan. But Chevy has learned from Ford that the right amount of mid-cycle styling freshening can go a long way: the Fusion never quite lived up to its hype until an update that was more than just a facelift improved its aesthetics, sending it soaring to the number two sales spot in the segment. Chevy is clearly hoping that a fresh look, featuring Camaro-style taillights (a move that echoes the new Charger’s retro-taillamp graft from the Challenger) will juice up the ‘bu… and with no Impala replacement coming for at least a few years, most of Chevy’s midsized-segment chickens are in this retro-look basket.
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