By on February 7, 2011

CEO Sergio Marchionne certainly suggested as much in a speech at the NADA convention over the weekend, in which he said

Who knows? In the next two or three years, we could be looking at one entity. It could be based here

From the perspective of the American taxpayer, this would certainly be the favorable outcome. After all, Fiat didn’t put a single Euro into the restructured Chrysler, and national bailouts don’t usually result in the expatriation of the bailed-out firm. But the US Treasury department isn’t the only master Fiat has to serve, and Marchionne’s suggestion that the Fiat-Chrysler alliance has touched off something of a “firestorm.” The Financial Times reports that

Pierluigi Bersani, leader of the [Italian] opposition Democratic party, demanding an explanation from Mr Marchionne said it was unacceptable for “Turin and the country to become a suburb of Detroit”.

Industry Minister Paolo Romani adds [via the Montreal Gazette]

The head of the carmaker must remain in Turin

And with Italian backlash against a possible Detroit headquartering of the Fiat-Chrysler alliance building, Marchionne is backpedaling furiously.

Italy, after all, has a much stronger traition of government involvement in industry. Most of Italy’s largest multinationals are at least partly owned by the government, as indeed Fiat once was. Fiat-Chrysler’s response: to tell Italian politicians that the Alliance is actually looking at

regional headquarters in Turin, Detroit, Brazil and possibly Asia.

And that approach seems to have softened at least some of the opposition in Italy, as Labor Minister Maurizio Sacconi tells the WSJ

If there is a merger between Fiat and Chrysler, I think the group will inevitably have one headquarters in the U.S. and one in Ital. What matters insofar as Fiat’s roots in this country, is that it carries out its planned investments, because these represent choices that can’t be reversed for a long time

Practically speaking, Chrysler’s stakeholders have some time to hash all of these disputes out: Marchionne says a full alliance could be several years away. Still, as Fiat and Chrysler move closer together, Marchionne will have his hands full trying to balance the competing interests of his government partners and national constituents. After all, as much as Americans want to see Chrysler become part of a US-based alliance, Italians have only one national mass-market automaker… and they won’t be happy if Fiat is no longer an explicitly Italian automaker. We’ll be watching closely as Sergio Marchionne takes on those concerns when he addresses the Italian parliament on the 15th of this month.

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4 Comments on “Will Fiat-Chrysler Become An American Firm?...”


  • avatar
    Philosophil

    Sorry, I’d like to write something but I can’t stop laughing at the picture….

    • 0 avatar
      Zackman

      Yeah, me too! Where are all these goofy photos coming from? For what purpose? Nothing else to say here, either, other than agreeing with you!

    • 0 avatar
      thebeelzebubtrigger

      Someone’s having a blast with photoshop. Pretty funny results, too.:)

      As to the question of Fiat-Chrysler becoming an “American company”, hey why not? Aren’t at least half the “American” companies functioning today actually foreign investment vehicles that work by taking US assets out of the US?

  • avatar
    Mr Carpenter

    Setting up a conglomerate Corporation based in Nevada would not necessarily be a stupid idea, given the low taxation there.  The “HQ” could be there (with a few lawyers and accountants), while the “North American Engineering and Automotive Management Group” could be in Auburn Hills, Michigan, and the “European Engineering and Automotive Management Group” could be in Turin. 

    The Automotive Admin HQ (ie the real HQ) could be in WINDSOR, ONTARIO… which would make it possible for  Marchionne to live there w/o any hassles from Uncle Sugar. 


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