What's Wrong With This Picture: Chrysler Knows What The Kids Want Edition

Edward Niedermeyer
by Edward Niedermeyer

Worried that Chrysler has lost touch with young buyers? Worry no more! Chrysler’s Tim Kunisis tells Automotive News [sub]

There are two paths: the traditional Chrysler path and the S path. There’s a huge customer base for chrome and wood. There are also people who want something a little edgy.

As a result, Chrysler is introducing its “S” line, a trim level that stands for Style rather than Sport, which will encourage these edgy Chrysler customers to tart up their Mopar metal with non-traditional accessories. Nor is “S” a top-level trim designation, but will be available on the standard 300, the 300 Limited and the 300C. And though Chrysler is showing an “S” version of its outgoing 2010 300, the first new “S”-branded vehicle will be the 200, which should look something like the Moparized 200 shown at the Detroit Auto Show. And if the whole “what’s in-what’s out” question is giving you some trouble, AN [sub] provides the hand guide below.



Edward Niedermeyer
Edward Niedermeyer

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  • Windswords Windswords on Feb 03, 2011

    You've all missed the point. It's not the "youth" market they are after. 20 something's don't buy Chrysler anymore than they buy Buick. They are trying something to appeal to a younger customer than they have now. Like Buick the avg customer age is 60 or so. They are trying to get down in the 50's (where Toyota is now) and maybe the 40's. Will it work? I don't know. I think I'm already too old for this sort of thing because it doesn't appeal to me.

  • LordDetroitofLondon LordDetroitofLondon on Feb 03, 2011

    I say it's a prudent move by Chrysler. Quite a few people couldn't care less about performance, as much as they do about looks (think Volvo, R-Design). And honestly, it doesn't cost Chrysler that much. If they are going to make a buck or two by selling this to douches and idiots, I say go for it!

  • FreedMike Off topic, but folks, this site is not working well for me from a technical standpoint, and it doesn't matter if I'm using my phone, or my computer (on two different browsers). It locks up and makes it impossible to type anything in after a certain point. Anyone else having these issues?
  • Syke Kinda liked the '57, hated the '58. Then again, I hated the entire '58 GM line except for the Chevrolet. Which I liked better than the '57's. Still remember dad's '58 Impala hardtop, in the silver blue that was used as the main advertising color.
  • Dartdude The bottom line is that in the new America coming the elites don't want you and me to own cars. They are going to make building cars so expensive that the will only be for the very rich and connected. You will eat bugs and ride the bus and live in a 500sq-ft. apartment and like it. HUD wants to quit giving federal for any development for single family homes and don't be surprised that FHA aren't going to give loans for single family homes in the very near future.
  • Ravenuer The rear view of the Eldo coupe makes it look fat!
  • FreedMike This is before Cadillac styling went full scale nutty...and not particularly attractive, in my opinion.
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