Are you one of those who don’t watch the Super Bowl for the game, but for the ads? After taking mostly a leave of absence during carmageddon, carmakers will be out in force this time. There will be so many car commercials that “it looks like there will be auto gridlock in Super Bowl ads,” says USA Today. To get more impressions, carmakers are using YouTube to make the most out of the expensive airtime. Here comes a selection.
Volkswagen (see above) always had a thing for ads with minors. This year, they are back to their old tricks. With a rather cute one.
Volkswagen will also have a commercial for the new new Beetle. And it won’t even show a car!
The Kia Optima is not only popular the world over, but also with outerworldly aliens, if this spot is to be believed:
GM will splurge their new money found on Wall Street and will, if the rumors are correct, air between five and eight spots. Here is the first of the new crop of Chevy ads. Will the dealers be amused? (Rumor has it this spot has been yanked “because of a dispute.”)
Kia’s big brother Hyundai will feature Brett Favre. Here are only some odd outtakes:
Speaking of outtakes: Here is a rather strange Audi teaser for a hopefully shorter commercial on Sunday. Those things cost $3 mil for a 30 second spot, “a bargain” says USA Today.
Apparently, the subliminal message to be conveyed is that the Audi releases you from luxury jail. Or something along these lines.
There is a second part of the teaser, this is actually funnier: Kenny G puts riotous inmates to sleep.
Maybe Audi airs this one also, it kind of plows the same field (at a production cost that might be higher than the price of the airtime):
Mercedes has a pretty gutsy spot, in light of the not quite forgotten unintended acceleration hysteria. Cars that drive away by themselves:
Chrysler will air a spot featuring the Chrysler 200, serenaded by and Eminem’s song “Lose Yourself.” (Not on YouTube yet). According to the New York Times, Dodge might recycle their getaway car spot. Let’s hope the Times is wrong:
There probably will be some more. According to the Detroit News, Ford will skip the expensive game. They will air three spots during the slightly more affordable pregame show. Also according to the DetN, Toyota and Honda will not play ball.
Which one do you think is worth $3 mil?