Porsche And Volkswagen Will Stay Separate For A While
Impatient souls who already count Porsche and Volkswagen as one will have to exercise restraint for a while. The planned amalgamation of the Wolfsburg monster with the racy shop from Zuffenhausen can drag on for a while, reports Automobilwoche [sub]. The reason: Pricks Lawyers.
After litigating hedge funds had appealed a court decision that had declared that they have no case, a decision of the court is expected in seven months at the earliest, in a year more likely.
The public prosecutor in Germany also isn’t finished with the research. Interim results are promised for this month. Interim results.
It doesn’t look like all matters will be settled this year. As long as cases are pending, Volkswagen will not tie the knot. Who wants to buy a company that possibly has to cough-up billions?
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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So long as there are engineers and designers in Zuffenhausen, Porsche will be a separate brand. All the rest is just a big-money family-feud.