Remember 2009? Luxury vehicles were unsalable. People did not have to money to buy them. Those who did have the money did not want to be seen in one. Makers that were heavy on luxury were put on death watch. (Not by this site. It monitored the vital signs of more mundane makes and their makers.)
How things have changed.
Luxury car makers are prepping the press and the stock market for a very strong first quarter and record sales in 2011.
- BMW reiterated to the Wall Street Journal that they are expecting record sales this year.
- Audi reported a 23 percent rise in global sales to 95,400 cars in January. “Based on the current order situation, we expect a strong first quarter,” said Audi sales chief Peter Schwarzenbauer.
- Mercedes-Benz reported global sales of 82,700 cars in January up 23 percent.