Lambo's Latest Bull Caught In The Wild

by Bertel Schmitt

Published: February 1st, 2011

Germany’s auto motor und sport magazine caught Lamborghini’s Murcielago-successor Aventador in the wild, only covered by some artsy pasties on the paintjob. It should be available for viewing without the camouflage at the Geneva Auto Salon.

AMS thinks the car will be called Aventador LP 700-4, “because it has a newly developed V12 engine, which produces 700 hp out of 6.5 liters of displacement, and puts them on the road permanently via all 4 wheels.” Ach so. And what stands “LP” for then? Lots’o’Power?

Lambo is the only company that is proud to sell you lots of bull. Like Murcielago and other cars before, Aventador is the name of a fighting bull. Watch for PETA people if you buy one.

#Aventador #BertelSchmitt #Germnany #Italy #Lamborghini

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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Cmoibenlepro on Feb 01, 2011

Looks like a remake of the Diablo.

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- John Rosevear on Feb 01, 2011
  
  Which was in turn a remake of the Countach. They are all really evolutions of that somewhat wacky original design, with the ass-forward V12 and the beetle-wing doors and the doorstop side profile, and all things considered, that's probably not a bad thing. I like the Murcie best of any since the original LP400, but this thing won't look bad.
  
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Joe_thousandaire on Feb 02, 2011

I thought TTAC didn't do 'spy-shots' - has there been a change in policy? Maybe I'm mistaken.

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