Bloomberg [via Automotive News [sub]] reports that all 130 planned Fiat USA showrooms will not be opened until September. Initial rollout plans had called for “around 165” dealers, but that number has been dialed back, possibly due to overlap. It’s not clear if the delay will affect Chrysler’s goal of selling 50k Cinquecentos this year, but it probably will considering
About a dozen Fiat franchises have started up and a total of 20 may be open by the end of February, said Laura Soave, head of the Fiat brand for Chrysler.
About 30 to 40 will be open by the middle of March, she said. Chrysler said in September that it wanted Fiat showrooms running by the end of February, adding that it would allow some dealers to open later.
“It’s a tiny bit behind,” Soave said today.