One of TTAC’s headlines yesterday asked a provocative question: Does Speed Save? The question came from a “study” by High Road Automotive Research, which posited a common-sense thesis: higher speeds inspire higher reaction times, theoretically keeping drivers safer. The unique approach to the relationship between speed and safety is what caught our eye… but what we should have been looking at were the numerous clues hidden in the report that show the whole thing was a big joke. The Sydney Morning Herald reports High Road isn’t an actual group, and that
The paper – penned by a bogus research team including authors Jeremy James, Clark Hammond and Richard Mayson – suggests that encouraging speeding on our roads makes for better drivers.
Going back through the report is more than a little embarrassing. The report acknowledges the support of researchers with names like
Mr. Brian Vitara, Mr. Gary Benz, Mr. Garuda Matraman, Mr. Grant Dodge, Mr. Gary Alpha and Professor James Romeo
Oy vey. Our apologies to our readers for presenting the “report” as at all legitimate (at least we weren’t the only ones), and raspberries to the jokesters behind High Road (Top Gear Australia denies involvement). Thanks to commenter Kiwi_Mark_In_Aussie for bringing the spoof to our attention.