By on February 21, 2011

Forget MegaCity. At the Geneva Motorshow, BMW will launch a new sub-brand that stands for low-emission vehicles and a new venture capital company. The brand will also remind people of the initially very controversial iDrive. Or the iPhone.

The BMW M, X, and Z series now get a new sibling. It’s the i series, with a lowercase i. It will first grace what used to be known as the MegaCity carbon fiber on aluminum pure plug-in. That will be the i3. It will be followed by an equally lightweight plug-in hybrid, called the i8.

And there is more that meets the i: According to the Financial Times, BMW said “that it was establishing a New York-based venture capital company called iVentures to invest in providers of premium mobility services. BMW said the fund would be capitalized at up to $100m.”

The fund will invest into providers of mobility services. First to receive funding from iVentures will be MyCityWay, a New York company that makes a “real-time, user-driven, location-aware urban reference app for mobile devices.” Such as the iPhone or the iPad.

Get the latest TTAC e-Newsletter!

Recommended

No Comments on “BMW Launches i-Serie...”

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Dave M.: Since we’ve given Ford, GM et al 40 years to come up with a comparable Corolla and they haven’t...
  • Dave M.: I disagree. I love my AWD in the rain. And now will only buy AWD because of the planted feeling on both wet...
  • sportyaccordy: Mine is an automatic. I skipped the manual so my wife could drive it, and because every Nissan manual...
  • sportyaccordy: I find it ironic that they are dropping the XTS, as it’s closest in concept to what I think they...
  • hgrunt: Currently have a 2016 Fiesta ST, had a 03 ZHP sedan I sold for a C5 Z06. Sometimes wish I’d kept the...

New Car Research

Get a Free Dealer Quote

Staff