I know fanboyishness is frowned upon in this establishment, so let me make this brief: what Pagani has achieved over the nearly 20 years of its existence is one of the most inspiring stories in the car business. The number of people who decided to get into the supercar game since 1992 could fill books, and yet among them all, Pagani alone seems to have carved out a truly sustainable niche in the business. Built one at a time with creativity and flair, Pagani’s creations boast all the supercar must-haves like power, performance and presence, but add something that is increasingly absent from modern cars: character. It’s an overused phrase to be sure, but Pagani’s Zonda could not only go toe-to-toe with Ferrari and Lamborghini’s finest, they make some of the most exotic metal look and feel, well, a bit ordinary… cynical, even. In an age when even the most super of supercars have been commodified, Horacio Pagani’s love of materials, dedication to the complete car, and unconventional but classic tastes have vaulted his firm to the top of the supercar heap. His latest car, the Huayra, a 700HP carbon-fiber beast some seven years in the making, seems to be more than capable of continuing that legacy.
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