Volvo has come to the kind of conclusion we haven’t heard from an automaker in some time: it’s selling too many models. With nine models currently on the market, the Chinese-owned Swedish automaker has opted to cut that number by “five or six” nameplates, and will rebuild its US lineup around its XC60 and XC90 crossovers, and S60 sedan. As a Volvo spokesman explains to Bloomberg
We have to focus on the key segments with significant volume potential.
The first model to go from the lineup will be the V50 station wagon, but from there it’s anyone’s guess. To help kick off the speculation, we present the graph above, charting the recent sales fortunes of the nameplates that Volvo is considering for death. Since the one model on the chart that has already been marked for death (the V50) has the lowest volume, it might be safe to guess that the next model up the volume ladder (C30) will be the next to die. From there, it’s a lot more complicated. Last year the S40 moved 5,623 units, the C70 sold 5,263 units, the XC70 sold 6,626 units and the S80 sold 7,724. In terms of sheer volume, there’s reason to kill every one of these nameplates… but strategically there’s just as much of an argument for investing in any one of them. Too bad there’s only marketing resources for “five or six” nameplates. So, which models would you kill?