They'll Actually Build It

Bertel Schmitt
by Bertel Schmitt

When Ed Niedermeyer reported about Volkswagen’s new sub One Liter (235 mpg) car, the XL1, currently on display in Qatar, he prognosticated that this “One Liter car represents a step closer to production.” A very close step, as it turns out.

Automobilwoche [sub] heard in Qatar both from Piech and Winterkorn that Volkswagen will actually build a small series (about 100 first) of the car. Piech confirmed that the car will be made available for purchase at a yet undisclosed price. It’s not just a field test.

According to Winterkorn, the car will be introduced in Germany first. The U.S. and China will follow at a later point in time.

Where the car will be built is also not decided, according to Volkswagen’s CTO Ulrich Hackenberg, Wolfsburg and Dresden are an option.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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