Tata Will Export The Nano, But Not Too Far
Emboldened Tata has announced new plans to export their Nano. To markets such as Thailand, Sri Lanka and Bangladesh. And Tata will do that carefully. “We will go after these markets one after another,” Tata CEO Carl-Peter Forster told Bloomberg at an industry event in Bochum, Germany. Gone are bravado and hype. No more mentions to export the $3,000 car to Europe or god forbid the U.S.A.
Sales of the Nano in India have rebounded a bit, propelled by a better warranty and easier financing. In November, sales had dropped to 590 units amidst concerns about the safety of the car that had developed a propensity towards sudden combustion. Nano registrations in India rose to 5,784 units in December, still a far cry from the 9,000 unit peak reached in July.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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other countries will have fire sales too? :)
"No more mentions to export the $3,000 car to Europe or god forbid the U.S.A." For once, I applaud our meddling, overbearing nanny state. Eventually some idiot would buy one and then we'd hear more incessant whining about everyone else's "lumbering hulks" being at fault for his poor selection (although he'd be referring to SMART cars and New Beetles).
Will they be fire-proof?