Emboldened Tata has announced new plans to export their Nano. To markets such as Thailand, Sri Lanka and Bangladesh. And Tata will do that carefully. “We will go after these markets one after another,” Tata CEO Carl-Peter Forster told Bloomberg at an industry event in Bochum, Germany. Gone are bravado and hype. No more mentions to export the $3,000 car to Europe or god forbid the U.S.A.
Sales of the Nano in India have rebounded a bit, propelled by a better warranty and easier financing. In November, sales had dropped to 590 units amidst concerns about the safety of the car that had developed a propensity towards sudden combustion. Nano registrations in India rose to 5,784 units in December, still a far cry from the 9,000 unit peak reached in July.