Quote Of The Day: Now, What Is It?

Bertel Schmitt
by Bertel Schmitt

“Honda Reports First Profit Drop In Five Quarters”

Headline of a story about Honda’s October-December results, published in The Nikkei [sub].

And then, there is:

“Honda eyes bigger full-year profit as Q3 tops forecast”

Headline of a story about Honda’s October-December results, published in Automotive News [sub].

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Obbop Obbop on Jan 31, 2011

    I would scrounge a huge pile of retrieved aluminum cans from a multitude of dumpsters (even those on your turf, homey) to be able to buy a modern-day equivelent of a Plymouth Duster. Same basic styling of the 1970-72 models but downsized to a certain extent to allow the use of a modern efficient 4-cylinder propulsion unit, front disc brakes, etc. Minimalistically equipped to bring the cost as low as possible. Even a 3-on-the-tree is allowable so 3 semi-broad beamed behemoths of today's slender-challenged could cram into the front so there's room for the cadaver in the rear (gotta' have room in the back for outfitting the conveyance as a mobile shanty for dwelling purposes.... along with a removable rear seat backrest to allow full-length extension of a home-built platform for the foam mattress extending from the rearmost trunk area to the rear of the front seat..... a version of the "businessman's model" of cars from the days of old when a car did not necessarily HAVE a rear seat. Perhaps a super-duper option with a modern-day ultra-durable slant-six-type propulsion unit designed for ultra-durability costing extra but intended to last for decades; along with an ultra-durable tranny, whether manual or auto or both... whatever is designed to LAST!!!! Of course have ample options the manufacturer can throw in to maximize selling price/profit but have the basic model for the growing number of working-poor in the USA. We are multitude and our ranks grow exponentially!!!!!!!!! Those few of us slightly above abject poverty may be able to own/operate a "sporty/fun-mobile" AND a second designed from the get-go as a "living in" vehicle to fore-go the need to convert a rear seat/trunk area into home.

  • Wsn Wsn on Jan 31, 2011

    obbop, it's called Tata Nano.

    • Charly Charly on Jan 31, 2011

      Which doesn't even sell in India. Get a second hand

  • Hubcap Hubcap on Jan 31, 2011

    @jaje You can blame it on many things but a lack of brain power and resources ain't it.

  • Iutodd32 Iutodd32 on Feb 01, 2011

    Their profits are still greater than that of Toyota or Nissan. If I read one more person writing about Honda losing their "mojo" I'm going to set something on fire. Stop it already. The Yen is killing Honda, Toyota and Nissan right now and Honda is killing all of them in terms of profits and stock price.

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