Quote Of The Day: It's Plastic, It's Fantastic
“Exterior vehicle parts that have been replaced with plastic materials include front-end modules, beams and brackets, trunk lids, deck lids, body panels and floor panels. More plastics are being used in air-bag containers, pedals and seat components. Plastics are applied to the powertrain in the air inlet manifolds, air ducts and resonators, chain tensioners and belt pulleys, oil pans and sumps, cylinder head covers, and mechanical torsion damper components. Some gears and pump components are also becoming more plastic-friendly.”
From “Plastics outperform metal in automotive applications,” ICIS.com
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
More by Bertel Schmitt
Comments
Join the conversation
And today's choice for "Bait the Luddite" goes to...
...why is it that if the black plastic body molding on my car gets rubbed or scratched by some idiot in a parking lot, its white underneath. And if a white car's plastic gets scratched, its black underneath? Aside from maybe matching the plastics color with the paint so inevitable little scratches don't stick out like a sore thumb, I like plastic.
Is this Hard Plastic? Thank God it's not on the inside if it's hard plastic - it'll get a cheapness review here that will spill over and bolster the negative design criticism!