Porsche Made In China?
One of the few automakers that are not manufacturing in China yet is Porsche. This could change. Porsche will decide this year whether they will build the new Cajun in China, Porsche CEO Matthias Müller told Focus Magazine.
The small SUV could share the same factory with its platform mate, the Audi Q5. This would mean FAW Changchun. Müller is not afraid that Porsche’s image could get marred: “The important part is that ‘Engineered by Porsche’ is on the car.”
Another possible option for a Cajun production could be “North America” – except that there is no Q5 production anywhere in NA.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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The reason I laught at Porsche SUVs is because the SUV is the modern station wagon. What would Dr. Porsche think about building Porsche "estates" or "shooting brakes?" At least BMW built wagons for years before jumping to SUVs/CUVs. Actually when I see the new X3 comercials it's gotten lower and longer looking and I actually thought it was a commercial for an AWD 3 series wagon.
I thought Porsche, bmw and vw cut their labor costs by making cars in the USA.
Will this Porsche SUV be based on the VW Tiguan and Audi Q5? If so what will Porsche do to differentiate their CUV from the Audi?
Based on the looks of that thing in the CGI above, they might as well take a Nissan Jo(u)ke, slap a few Porsche badges on it and call it a day.