By on January 17, 2011

Toyota’s minicar subsidiary Daihatsu is leaving Europe. Daihatsu will end auto sales in Europe on Jan. 31, 2013, The Nikkei [sub] reports. Reason given: “The yen’s strength has made exporting vehicles from Japan next to impossible.”

Daihatsu had never shifted production to Europe. They exported their cars from Japan, all 19,300 of them sold in Europe in 2010. (The ACEA statistics don’t even list Daihatsu anymore.) That’s down from 58,600 units Daihatsu had sold in Europe in 2007.

Daihatsu is not the only Japanese company that is falling on hard times in Europe. You think the Japanese have a problem with the strong yen versus the Dollar? Nothing compared to the strong Yen versus the weak Euro. Add to that European car sales that are in the doldrums, and you have a recipe for abandoning all hope.

While the European market had shrunk by only 5.5 percent in 2010, many large name Japanese manufacturers are double digit casualties: Toyota -17.4 percent, Suzuki -23.1 percent, Honda -23.9 percent, Mazda -13.9 percent.

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8 Comments on “Daihatsu Says Sayonara To Europe...”


  • avatar
    forraymond

    Cute car.  I wish we had more choices of little boxes.  $16-20K is too much.  Bring us one in the $12-15K range.  What is up with the Orlando not coming to the US?  Why even offer manual in a car like this when CVT is all around a better choice.  Offer it with choice of exterior color only.  Makes it easy to produce since all are the same.  Add dealer options for higher transaction $, if you must.  Make it with as few parts as possible – one piece door panels, one piece dash, etc.  Make it simple, sturdy and reliable (and cheap).

  • avatar
    thetaII

    Daihatsu has issued a press release confirming The Nikkei’s report:
    http://www.daihatsu.com/news/n2011/11011401/index.html

  • avatar
    OldandSlow

    Daihatsu is part of Toyota. It was competing in the the city car segment, with 1.0L and 1.3L engines.
     
    The UK web site is already Ghandi: http://daihatsu.co.uk/

  • avatar
    mpresley

    As nations race to the bottom in frenzied efforts to devalue their currencies into oblivion, it will be interesting to watch how all this will play out.  But forget this for America: we like ‘em cheap and big, as witnessed by the new Passat.

  • avatar
    fiestajunky

    Too bad for the euroweenies. Daihatsu makes a tough little car. The company also takes its customer commitment pretty seriously-20 years after pulling out of the U.S. , there is still a Daihatsu sponsored help line (www. Daihatsu-help.com) for a market that they were only involved in for 5 model years.
    Would love to see some of the spare capacity in the U.S. dedicated to the production of their supermini models in order to give some of us more marketplace choices.Alas, Wall Street would deem the profit margins unacceptable.

  • avatar
    psarhjinian

    Pity.  I’d had hopes that we’d see more Daihatsus as Scions, but Toyota doesn’t seem to want to play the loss-leader game.

  • avatar

    Nice cars, they even offered a small open 2-seater (Copen: http://www.daihatsu.de/opencms/opencms/sites/daihatsu/de/de/models/copen/index/).

  • avatar
    Buckshot

    This is sad news.
    I have a Daihatsu Copen and it´s a rock solid little car.
     
     
     
     
     


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