We, or rather the Financial Times saw it coming a year ago: “General Motors is considering replacing the Daewoo brand with the Chevrolet name in South Korea.” And so they finally did. “People will not be able to see the silver-colored Daewoo badge in brand-new vehicles down the road as GM Daewoo Auto & Technology is set to replace it with the bowtie-shaped Chevrolet emblem in months to come,” reports The Korea Times. The De-Daewoofication will be complete: GM Daewoo Auto & Technology will even drop Daewoo from its corporate title sometime over the first quarter.The new name will be “GM Korea Company. One out of every four Chevy vehicles is produced in Korea, and by changing the name, nobody can say that they are Daewoos.
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