It’s the fourth time that China’s BYD shows up at NAIAS. Every time, they announced an impending arrival at American shores. Which did not happen. Now BYD – cross my heart and hope to stay alive – BYD promises that they will really, honestly enter the U.S. en mass in spring of 2012, Reuters reports. Well, about time, because the luster is coming off BYD.
BYD brought a whole department store of stuff to NAIAS. The e6 and S6DM cars are accompanied by solar panels and home energy storage units.
BYD Chairman Wang Chuanfu said they don’t know in which U.S. cities and states they will set up dealerships. For a 2012 spring launch, he needs to slowly make up his mind. He thinks he will introduce the pure plug-in e6 first, followed by the S6DM hybrid, and possibly electric buses.
When BYD finally gets around to selling something here, they will have to duke it out with a phalanx of other makers: Nissan and Tesla already have electric product, in 2012, they will be joined by Toyota, Honda, and Ford.
BYD thinks their e6 will cost $42,000 when it is finally available. That’s a lot of money for a Chinese car that has to share a narrow market with a lot of big players.