We have said the race for who will be the #1 luxury brand in the U.S.A. is too close to call and that it will come down to the wire. Now, those weenies of Mercedes throw in the towel and concede defeat. “I’m pretty sure we’ll be No. 3,” Ernst Lieb, president of Mercedes-Benz’s U.S., told Bloomberg. Whatever happened to “we will never surrender?” (Sorry, that was a Brit.) But look at those numbers, and join us in shouting “boohoo” at Lieb. And Mercedes. No fight left in them no more?
At the end of November, Toyota’s Lexus had sold 4,936 units more than BMW. But BMW was only 545 Bavarian cars ahead of Stuttgart’s Mercedes. Sure, the top spot for Lexus is as good as guaranteed. But Mercedes can’t pull itself together and close a gap of a few hundred cars? What’s up with them?
Instead of fighting to the last bullet, Lieb took to painting. A pretty picture.
“If you go back four years ago, Lexus was 75,000 units ahead of us and BMW was over 40,000 units ahead of us,” Lieb said. “At the end of the year with Lexus being, I don’t know, 6,000 units ahead of us, and BMW, 1,500, I think that’s a pretty good achievement.”
Jeez, he thinks BMW will even extend the lead? Defeatist yellow belly!
Luxury cars, pretty much unsalable last year, are making a strong comeback. “We are seeing more than usual increases in luxury sales,” says Jesse Toprak of TrueCar.com