Now How Much Would You Pay? Buick Verano Tipped For $21k-$26k Price Range
GM raised a few eyebrows when it priced its new Cruze compact at or above the base price of its closest competitors, marking a shift upwards in its pricing strategy. But with loaded LTZ versions of the Cruze crossing the $24k mark, one obvious concern was cannibalization of the forthcoming Buick version of the Cruze, the Verano. GM has yet to officially announce pricing for the Verano, but an online survey of Buick dealers has leaked to GM Inside News, showing that GM is eying a price range of $21k-$26k for the new Verano, a price point that certainly overlaps with the higher-trim Cruze models. And with the 2.4 liter four-banger from the Regal tipped as the Verano’s base engine, the case for the similarly-engined (and not all that much larger) Regal is made a little less convincing by the addition of the new compact Buick. Hit the jump for GM’s proposed trim levels.
Greetings Buick Dealers,
We would like to invite you to participate in an online order study of a potential new addition to the Buick portfolio.
Please note that this potential new entry would be a compact car available in four models. As a result, it is important for us to gauge how you would order this vehicle and in what quantities. In addition, each model builds off of the previous model. Proposed models are as follows:
1.) 1SB Cloth Base
2.) 1SD Cloth Mid-Level
3.) 1SG Cloth Mid-Level
4.) 1SL Leather Up-Level
*Note: Total vehicle pricing will NOT be shown in the order study
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- 28-Cars-Later 2018 Toyota Auris: Pads front and back, K&N air filter and four tires @ 30K, US made Goodyears already seem inferior to JDM spec tires it came with. 36K on the clock.2004 Volvo C70: Somewhere between $6,5 to $8 in it all told, car was $3500 but with a wrecked fender, damaged hood, cracked glass headlight, and broken power window motor. Headlight was $80 from a yard, we bought a $100 door literally for the power window assembly, bodywork with fender was roughly a grand, brakes/pads, timing belt/coolant and pre-inspection was a grand. Roof later broke, parts/labor after two repair trips was probably about $1200-1500 my cost. Four 16in Cooper tires $62 apiece in 2022 from Wal Mart of all places, battery in 2021 $200, 6qts tranny fluid @ 20 is $120, maybe $200 in labor last year for tranny fluid change, oil change, and tire install. Car otherwise perfect, 43K on the clock found at 38.5K.1993 Volvo 244: Battery $65, four 15in Cooper tires @ $55 apiece, 4 alum 940 wheels @ roughly $45 apiece with shipping. Fixes for random leaks in power steering and fuel lines, don't remember. Needs rear door and further body work, rear door from yard in Gettysburg was $250 in 2022 (runs and drives fine, looks OK, I'm just a perfectionist). TMU, driven maybe 500 miles since re-acquisition in 2021.
- 1995 SC I never hated these. Typical GM though. They put the wrong engine in it to start with, fixed it, and then killed it. I say that as a big fan of the aluminum 5.3, but for how they were marketing this it should have gotten the Corvette Motor at the start. Would be a nice cruiser though even with the little motor. The 5.3 without the convertible in a package meant to be used as a truck would have been great in my mind, but I suspect they'd have sold about 7 of them.
- Rochester I'd rather have a slow-as-mud Plymouth Prowler than this thing. At least the Prowler looked cool.
- Kcflyer Don't understand the appeal of this engine combo at all.
- Dave M. This and the HHR were GM's "retro" failures. Not sure what they were smoking....
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Another CAFE special. Why else would this car exist on Buick dealer's lots, if it weren't for the new mileage restrictions? Why did any of those other cars (Cimarrons, et al,) ever become a reality, except for the need to meet the CAFE? One thing GM could do is to have all of the brands sold at one location; much like Chrysler managed to streamline many of it's dealerships. But, with dealer franchise laws being what they are in all 50 states, what a clusterf*ck that would be trying to get out of all of those agreements. CAFE has done more to ruin the domestic automakers than any other governmental legislation that I can think remember.
In profile, this looks like the departed Saturn L Series. Probably not a good thing.