In a nod to the fact that growth lies elsewhere on the globe, GM created a new position rarely seen elsewhere: Chief Marketing Officer (CMO). Job description: Head and direct global marketing. Job filled by: Joel Ewanick.
The marketing maven joined GM in May, after a very short (and apparently not too happy) stint at Nissan. Ewanick became famous for his marketing work for Hyundai and for implementing gutsy marketing strategies. Ewanick is credited for a lot of Hyundai’s U.S. success.
According to the official GM communiqué, “Ewanick, 50, will report to Dan Akerson as Global CMO and continue to report to Mark Reuss, president, GM North America in his current U.S. marketing role.” Akerson calls Ewanick “the right leader to take GM’s marketing strategy to the next level.”