Brabus Breaks New Ground In EV "Tuning"

by Edward Niedermeyer

Published: December 7th, 2010

With electric cars becoming the new big thing among car lovers with more money than sense, it’s clear that the world’s many tuning houses will try to get in on the action sooner or later… but how? Brabus has offered tuning packages for the Tesla Roadster since shortly after the EV sportscar launched, but the treatment has always been basically skin-deep: wheels, spoilers, lighting, and best of all,

several simulated engine sounds including that of a typical V8 combustion engine, a racecar engine and two futuristic soundscapes named ‘Beam’ and ‘Warp.’

Which is all well and good, but it highlights a real problem: tuners simply can’t improve the performance of EVs without replacing the batteries or reprograming the entire car. For a company like Brabus that’s used to turning crazy-fast Benzes into super-crazy-fast ‘bahn burners, this has to be a frustrating state of affairs. So what’s a tuner to do? Instead of dialing up the power, the future of EV tuning may just be in making these already-green cars even greener.

In pursuit of this new marketing strategy, Brabus has partnered with the German utility company RWE for its TESLA Roadster Sport BRABUS Green Package, an upgrade that’s available only in the German market. We’ll let the presser explain:

The exclusive BRABUS customization program for the first electric production sports car includes the RWE-BRABUS high-tech quick charging station for the customer’s garage and environmentally friendly RWE Eco Electricity for 30,000 kilometers (18,641 miles). Also included is a one-year RWE car electricity pass for free use of all public RWE charging stations… The purchase price includes the professional installation of the stylish high-tech charger in the customer’s garage. The quick charger is three times faster than charging the two-seater at a normal household power outlet and environmentally friendly RWE Eco Electricity for the first 30,000 kilometer (18,641 miles) is free. In less than six hours the open-top eco sports car is fully charged for an operating range of some 350 km (220 miles). Eco-friendly power is available away from home as well. The Green Package also includes a one-year pass for free use of all public RWE charging stations.

The only problem with this strategy is that it can only be locally implemented. Still, as EVs grow in popularity, one can imagine more tuning houses partnering with local utilities to offer renewable-based home charging as well as local public charging station access to go with aftermarket wheels, spoilers and yes, simulated engine noises. Welcome to the brave new world of EV “tuning.”

#EV #Tuners

Edward Niedermeyer

More by Edward Niedermeyer

Comments

Join the conversation

2 of 11 comments

Robert.Walter on Dec 08, 2010

I'm still wondering how the X-by-Wire systems will react to all this tuning/hacking ... imagine what fun could happen if these are destabilized ... unintended acceleration, steering, braking and radio station selection!

Like Reply
Robert.Walter on Dec 08, 2010

Don't forget, Brabus may have started by 'tuning all things Mercedes', but they really made their name by doing the tuning packages on Smart cars!

Like Reply

Recent Comments

Theflyersfan OK, I'm going to stretch the words "positive change" to the breaking point here, but there might be some positive change going on with the beaver grille here. This picture was at Car and Driver. You'll notice that the grille now dives into a larger lower air intake instead of really standing out in a sea of plastic. In darker colors like this blue, it somewhat conceals the absolute obscene amount of real estate this unneeded monstrosity of a failed styling attempt takes up. The Euro front plate might be hiding some sins as well. You be the judge.
Theflyersfan I know given the body style they'll sell dozens, but for those of us who grew up wanting a nice Prelude Si with 4WS but our student budgets said no way, it'd be interesting to see if Honda can persuade GenX-ers to open their wallets for one. Civic Type-R powertrain in a coupe body style? Mild hybrid if they have to? The holy grail will still be if Honda gives the ultimate middle finger towards all things EV and hybrid, hides a few engineers in the basement away from spy cameras and leaks, comes up with a limited run of 9,000 rpm engines and gives us the last gasp of the S2000 once again. A send off to remind us of when once they screamed before everything sounds like a whirring appliance.
Jeff Nice concept car. One can only dream.
Funky D The problem is not exclusively the cost of the vehicle. The problem is that there are too few use cases for BEVs that couldn't be done by a plug-in hybrid, with the latter having the ability to do long-range trips without requiring lengthy recharging and being better able to function in really cold climates.In our particular case, a plug-in hybrid would run in all electric mode for the vast majority of the miles we would drive on a regular basis. It would also charge faster and the battery replacement should be less expensive than its BEV counterpart.So the answer for me is a polite, but firm NO.
3SpeedAutomatic 2012 Ford Escape V6 FWD at 147k miles:Just went thru a heavy maintenance cycle: full brake job with rotors and drums, replace top & bottom radiator hoses, radiator flush, transmission flush, replace valve cover gaskets (still leaks oil, but not as bad as before), & fan belt. Also, #4 fuel injector locked up. About $4.5k spread over 19 months. Sole means of transportation, so don't mind spending the money for reliability. Was going to replace prior to the above maintenance cycle, but COVID screwed up the market ( $4k markup over sticker including $400 for nitrogen in the tires), so bit the bullet. Now serious about replacing, but waiting for used and/or new car prices to fall a bit more. Have my eye on a particular SUV. Last I checked, had a $2.5k discount with great interest rate (better than my CU) for financing. Will keep on driving Escape as long as A/C works. 🚗🚗🚗