I’ve always maintained that despite green noises about electric cars, Volkswagen, deep in their Wolfsburg hearts, doesn’t believe in them. Because they don’t make sense. If they are too expensive, people won’t buy them. Volkswagen has ample experience in this arena, probably more than anybody else. Ages ago, VW built a fuel-sipping 3 liter Lupo (3 liter / 100 km, 78 mpg.) The press lapped it up. The greenies creamed in their pants. Focus groups swore they’ll buy it, no matter the cost. They lied. In the showroom, the 3 Liter Lupo was a dud: Advanced materials had made it light, but also expensive. Customer reaction: “Interesting. Now how about that red GTI over there?”
Now finally, someone high up at Volkswagen has the guts to say it: Volkswagen doesn’t build electric cars because the customer wants them. Volkswagen makes EVs because the government demands them.
Compared to a 3 liter Lupo, plugins are sheer lunacy. Even more expensive than a space-age material car. Weighed down by a huge and expensive battery. Should come with a factory-standard Prozac-dispenser to ease customer anxiety about getting home before the battery runs out. The EV is supposedly for city dwellers. Seen any jacks on the street or in public garages?
For public consumption, CEO Martin Winterkorn displayed enthusiasm for the future of electric cars, both in general and as a part of VW’s strategy. Now his sales chief Christian Klinger went on record that the electric emperor is in the nude.
It came “as a bit of a contradictory shock” to the EV-fansite Plugincars “to hear Volkswagen’s Board Member responsible for sales, Christian Klingler, express emotions bordering on outright hostility regarding the future of electric cars.” In a roundtable discussion during the media launch for the electric Golf in Germany no less. At this occasion, Klingler said how he really feels:
“The electric car is not a request from the customer, the electric car is a request from the government,” said Klingler. He also said that there is no market demand for electric cars.
Apart from making no economic sense, Klingler thinks that an electric car makes even less ecologic sense: “We have to find a solution how the electricity is produced because CO2 shouldn’t go into the air when electricity is produced,” he said. “When you buy an electric car in China, you can be sure you have 118 to 200 grams of CO2 produced per kilometer, which is twice what you have from a normal engine, so why should you do it?”
Way back, when I still wrote for instead of about Volkswagen, I wrote in an officially sanctioned Volkswagen book: “Battery powered electric cars don’t produce any direct emissions. Nevertheless, the power must be created somewhere. If you are taking a hard look at it, pollutant emissions are simply moved from the tailpipe to the smokestack.” These facts haven’t changed.
Volkswagen has always been pretty good and forthright about the ecologic impact of a car. They have a whole environmental department, launched way back in 1971. One of its jobs is to draw up an “Öko-Bilanz” for each car, an ecological balance sheet from cradle to grave, from production to the shredder, from emissions during painting to emissions during driving. They are doing a good and honest job.
When green was just a color, Volkswagen already had a two water system in Wolfsburg, a grey water system to flush the toilet and to use in production, and a clean water system for drinking. Volkswagen had taken the environment seriously before it was fashionable. Being old hands at it, they also are pretty realistic.
Plugincars was shocked and incredulous when Klingler said “no, there is no study” that proves that well-to-wheel, an EV is kinder to the environment than a modern clean ICE powered car.
Even Edmunds, usually one of the saner publications, is perturbed: “Bad timing for an executive whose company had just flown a dozen U.S. automotive writers to Germany to participate in one of VW’s first major media briefings on its e-Mobility electric-drive program.”
Edmunds spins a tale of an internal schism between “the company’s product development and sales units.” I don’t buy it. Internal schisms at Volkswagen exist like they do at any company. But they are not put in a press release. This one was intentional.
Wrote a still depressed Plugincars: “Essentially I’ve come away from the roundtable thinking that VW will build an electric car, but they don’t really want to and they are using old and, at this point, mostly dismissed, notions to say why potential customers won’t want them. It kind of felt like GM and their self-destructive marketing message with the EV1.“
We’ll see. I usually needle VW for their “we’ll rule the world” hubris. But writing for Thetruthaboutcars, I applaud Klingler for his guts and candor.