Volkswagen Stops Passat Production

Bertel Schmitt
by Bertel Schmitt

Last Friday, production of the Volkswagen Passat was stopped in Emden, Germany. Not because there aren’t enough customers for the car. There are too many.

Lines were stopped, and both shifts were sent home. 1,000 Passats remained unmade that day. The reason: Missing parts. The surging demand for automobiles worldwide leads to capacity constraints at suppliers. Many had closed their doors during carmageddon, the surviving ones had cut down on capacities. Now they are swamped.

The local paper Emder Zeitung says a supplier had problems with cockpit parts. Not an isolated occurrence. A week ago, Dr. Jürgen Geissinger, VP of the German industry organization Verband der Autoindustrie (VDA) reported “shortages from raw materials all the way to electronic components.”

Over in the UK, GM’s Vauxhall grouches that they can’t find enough British parts. The Society of Motor Manufacturers and Traders sees shortages everywhere: The industry is running out of “alloy wheels, alternators and starter motors, brake components, castings and forgings, fasteners, nuts and bolts, plastic mouldings in general, large stampings, sheet steel and aluminium, transmission components and wiring harnesses.” Sounds like the only item that is available in quantity are wiper blades.

Back in Emden, VW spokesman Georg Göricke promised to Das Autohaus that normal Passat production will resume Monday, and that the missing 1,000 units will be built before the year is over.

Just-in-time is great. As long as the parts arrive just-in-time. Stock levels are depleted. The only stocks that are up: Those of the formerly down and out parts suppliers. Morningstar says that “auto-parts stocks have been one of the best-performing industries in 2010, with such prominent names as Magna International, BorgWarner, and TRW all up more than 75 percent for the year to date.”

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • TheEndlessEnigma Not only do I not care about the move, I do not care about GM....gm...or whatever it calls itself.
  • Redapple2 As stated above, gm now is not the GM of old. They say it themselves without realizing it. New logo: GM > gm. As much as I dislike my benefactor (gm spent ~ $200,000 on my BS and MS) I try to be fair, a smart business makes timely decisions based on the reality of the current (and future estimates) situation. The move is a good one.
  • Dave M. After an 19-month wait, I finally got my Lariat hybrid in January. It's everything I expected and more for my $35k. The interior is more than adequate for my needs, and I greatly enjoy all the safety features present, which I didn't have on my "old" car (2013 Outback). It's solidly built, and I'm averaging 45-50 mpgs on my 30 mile daily commute (35-75 mph); I took my first road trip last weekend and averaged 35 mpgs at 75-80 mph. Wishes? Memory seats, ventilated seats, and Homelink. Overall I'm very pleased and impressed. It's my first American branded car in my 45 years of buying new cars. Usually I'm a J-VIN kind of guy....
  • Shipwright off topic.I wonder if the truck in the picture has a skid plate to protect the battery because, judging by the scuff mark in the rock immediately behind the truck, it may dented.
  • EBFlex This doesn’t bode well for the real Mustang. When you start slapping meaningless sticker packages it usually means it’s not going to be around long.
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