By on November 11, 2010

Toyota will no longer stand on the sidelines and leave the huge (joke, joke) EV market to Mitsubishi and Nissan. The Nikkei [sub] has it that Toyota will start marketing an all-electric car in Japan in 2012.

Plans for an EV, based on ToMoCo’s iQ subcompact, had already been announced for the U.S. and other foreign markets (also in 2012). So why not sell the batteries-included car back home? Especially when Mitsubishi and Nissan are beating the drums for their i-MiEV and Leaf offerings.

Toyota’s rechargeable car won’t set new range records. It will go the usual 100 km / 60 miles on a single charge – hopefully. Toyota’s target market, as per The Nikkei: “short distance rides in urban areas where battery charging systems will be well established.” Wise move.

Get the latest TTAC e-Newsletter!


One Comment on “Toyota To Plug Into Japanese Market...”

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Arthur Dailey: @operagost” What do you mean by “we”? Multinational corporations? Auto...
  • Vulpine: My truck is a 20-year-old, practically brand-new, paid-for pickup truck that costs less than $13K out the...
  • RS: I like it. The plastic in the wheel wells will help here in the rust belt. They need to do that on all pickups as...
  • srh: Too expensive… no and yes. Clearly for their current sales volume they are priced correctly. They are,...
  • jkross22: I’d like to have an argument, please.

New Car Research

Get a Free Dealer Quote