EVs: Houston, We've Solved The Problem

Bertel Schmitt
by Bertel Schmitt

The first time I came to Houston, TX, was in 1986. The “reverse oil crisis” had brought the price of crude below $10, and Houston was a ghost town. In nearby Port Arthur, unused oil rigs piled up at the shore, and grass grew on downtown Procter Street. Now, Houston, home of the Petroleum Club (and some clubs the greater Baruth family would fancy), could become the model city for electric vehicles. According to plan, nobody will be farther away from a charging station than five miles, and you can charge up as much as your EV can eat for a flat monthly fee.

The system is called evGo. It’s a subscription. A flat fee between $49 to $89 a month will be added to your utility bill. It includes a 220-volt “Level 2″ home-charging station , which can charge a typical EV in six to eight hours. In shopping centers, supermarkets and business districts throughout Houston will be between 50 and 150 public charging stations. Some will be hefty Level 3 DC quick-chargers, which can fill your battery in 25 minutes. For subscribers with the right plan, unlimited fill-ups at home and at the public charging stations are included in the flat fee subscription.

There are three plans.

  • The $49 plan gets you an installed charger at home. You pay for the electricity.
  • The $79 plan gets you the charger and unlimited fill-ups at public stations. Charging at home will raise your electric bill.
  • The $89 plan adds unlimited charging at home to all of the above.

(Guess which plan most will take ..) Oh, there is a three year service commitment. Still, at $3,204 spread over three years, it’s not a bad deal. A home charger alone would set you back $1,500 – uninstalled. Unless you are fast and get the free DOE chargers.

Behind the system is NRG, the second-largest utility in Texas, joined by startups such as Coulomb Technologies and Ecotality.

Some people are already against the concept. None of them oilmen. Paul Scott, of the advocacy group Plug In America, likes the basic idea, but is against the flat fee. He’s worried that people charge up whenever they want, instead of waiting until it’s dark, when utilities have excess capacity. They should not worry. Flat fee pricing has a tendency towards getting throttled once enough subscribers are on board.

The system, basically a cellphone flat fee plan on wheels, will take the bite out of high charger costs, range anxiety, and worries about a high electric bill. It is the first system that may pave a way to an electric future. In Houston. Home of the Petroleum Club.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Jacob Jacob on Nov 21, 2010

    This doesn't make much sense to me. I drive about 180miles a week, and I consider that to be a lot. So let's say 750 miles a month. A hybrid vehicle should return about 40mpg, if not better. So I need to buy about 19 gallons of fuel a month. That's about 57 dollars a month. To get the equivalent service out of my EV, I'd probably have to buy the $89 a month plan, and a ridiculously expensive EV. I hope that this stuff gets cheaper as time goes by, but right now there is no economic sense for doing this at all.

    • Protomech Protomech on Nov 22, 2010

      Americans average about 1200 miles a month. 750 electric miles would use around 250 kwh, which is about $20 for me (8c/kwh), or around $25-30 at the national average.

  • R H R H on Nov 22, 2010

    How long before a third party "device+battery" comes out to hook up to this $89 unlimited @ home connection? Then use said 3rd party battery+device for all of your home needs by getting it wired into your house electrical as either 120/240...Or at least power fridge/washer/dryer off of it. I see this not lasting long.

  • ToolGuy First picture: I realize that opinions vary on the height of modern trucks, but that entry door on the building is 80 inches tall and hits just below the headlights. Does anyone really believe this is reasonable?Second picture: I do not believe that is a good parking spot to be able to access the bed storage. More specifically, how do you plan to unload topsoil with the truck parked like that? Maybe you kids are taller than me.
  • ToolGuy The other day I attempted to check the engine oil in one of my old embarrassing vehicles and I guess the red shop towel I used wasn't genuine Snap-on (lots of counterfeits floating around) plus my driveway isn't completely level and long story short, the engine seized 3 minutes later.No more used cars for me, and nothing but dealer service from here on in (the journalists were right).
  • Doughboy Wow, Merc knocks it out of the park with their naming convention… again. /s
  • Doughboy I’ve seen car bras before, but never car beards. ZZ Top would be proud.
  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.
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