EV startup skeptics that we are, we’ve been keeping a jaundiced eye on Coda ever since we realized the $45k Chinese EV “makes the Volt look good.” Along the way, the news has mostly been of the “lightly dusted with pathos” variety… right up until the firm lost its CEO just months before launching its car. Now the pathos is starting to stack up in deep drifts. Automotive News [sub] reports that the firm has delayed the launch until the second half of next year in order to “build buffer time into the schedule.”
According to the firm’s new interim CEO, the delay is not being caused by problems with its electric sedan, and that former CEO Kevin Czinger “remains an important part of this company.” So, why the delay, and why no specific launch date? This is not a good sign, especially because if Coda wanted a chance at survival it had to get into the market before the major OEMs. A year from now, Nissan and Chevy will be battling for EV customers, and Ford will just be launching its Focus EV. The window of opportunity for a marginal player to sell a $45k electrified Chinese sedan in any numbers will have passed.