By on November 15, 2010

If there’s a maxim the auto industry can take to the bank, it’s this: focus wins. Knowing a brand’s advantages and maintaining a laser-like focus on them is the way to win in the car game, and it’s a lesson Hyundai has clearly learned. Over the last several years, Hyundai has caught the media’s attention by moving into the luxury and coupe segments with its Genesis, but the real offensive is still coming. The redesigned Sonata was the tip of the spear, giving Hyundai a top-notch competitor in the all-important D-Segment, and next up are similarly improved versions of the Elantra and Accent. These three models have been some of Hyundai’s most enduringly successful nameplates, and as this graph proves, they’ve been responsible for much of the brand’s recent sales growth. They’ve even maintained decent momentum towards the end of their model lifes. With the new Tucson replacing the Santa Fe as Hyundai’s top-selling crossover, Hyundai has been able to maintain a competitive crossover nameplate for several years now, but even the hot CUV segment likely won’t provide as much juice to Hyundai sales as the redesigned Elantra and Accent. Meanwhile, Hyundai’s entries into the luxury and sporty space seem to have amounted to little more than a distraction… the lurking danger for every automaker.

Get the latest TTAC e-Newsletter!

10 Comments on “Chart Of The Day: Key Hyundai Nameplate Sales Since 1995...”

  • avatar
    Uncle Mellow

    Where I live , it’s the Santa Fe that has taken Hyundai from “bargain basement” to mainstream.

    • 0 avatar

      I’d like to ditto that, along with the last-gen Sonata from the same factory. Both of these created a double whammy by:
      1. Putting Hyundai on a lot of buyers’ lists and
      2. Scoring a coup for American-built cars (from an all-new factory, no less)

    • 0 avatar

      Ditto here, in fact we leased one of ‘em.   Seems like we can’t drive five blocks without seeing at least a half dozen more.

    • 0 avatar

      It’s take an a while, but Hyundai’s patience in establishing a credible brand is clearly paying off. They haven’t been a laughingstock for a bunch of years now, and actually produce some nice cars in a bunch of segments.
      Hell, even Kias are no longer necessarily embarrassing. The last-gen Spectra is a solid bargain for a cheap car, the Soul gets decent reviews, and I like the Forte.

    • 0 avatar

      “2. Scoring a coup for American-built cars (from an all-new factory, no less)”
      Yea, hurray for American built cars with 50% Korean parts!

  • avatar

    It would be interesting to see YTD 2010 numbers on that chart.

  • avatar

    ED, I guess I am not sure what a “flagship” car is supposed to do.
    Is it sell the most, or to set the quality/image standard for the maker?
    If for quality standard, then the Genesis did its job, right?
    It isn’t a category sales leader but it seems to have jacked up Hyundai’s image.
    This brings in customers and even if they can’t afford it…they feel good about the lesser priced car.
    Isn’t that what a flagship should do?

  • avatar
    Telegraph Road

    Scary plot.  I’d be happier if you capitalized the F in “focus wins”.

  • avatar

    While this chart/thread is about sales figures for Hyundai models and while the new Sonata has gotten a lot of press, as well as a dramatic increase in sales over the previous generation – one really shouldn’t overlook the similar impact that the new Sorento has had for Kia.

    Pretty much every month of this year, Sorento sales have been climbing and YTD it’s outselling the venerable Honda Pilot (who would have ever though that?).

    Also, the new Tucson and Sportage would be selling in greater nos. if Hyundai’s/Kia’s factories could produce more of them.

  • avatar

    Not sure who made this graph, but two of the lines are almost identically-colored (Sonata and Santa Fe) and the XG/Azera line is white on a white background. You can’t even see it. Good information, poorly presented.

Back to TopLeave a Reply

You must be logged in to post a comment.

Subscribe without commenting

Recent Comments

  • Re: New York 2014: Outtakes Part 2 – Expand Your Horizons

    Vega - So you know what car is being talked about. There is a huge difference between a 1983 Mercedes 230E (W123) and a 1986 Mercedes 230E...
  • Re: New York 2014: Outtakes Part 2 – Expand Your Horizons

    Vega - It all started in 1980 when BMW called a turbocharged version of the e23 745i, despite the fact it only had a 3.2l engine.
  • Re: Town And Country Update: Road Trip

    nrd515 - A friend of mine is one of those guys who first got married out of high school and had a coupe of kids almost immediately. His mom and her husband live in...
  • Re: Saturation Dive: The GM 8L90 transmission

    SC5door - Until everything else fails around the car. You mention Ultradrive as a jab at Chrysler, yet totally blow off ignition switches, intake gaskets,...
  • Re: New York 2014: Outtakes Part 2 – Expand Your Horizons

    CRConrad - @Chris FOM: “No, the _28 nomenclature was a detuned 3L engine.” Maybe in America, maybe recently elsewhere too. But yes,...
  • Re: Ur-Turn: Need A Lyft?

    tekdemon - The thing is that you get to deduct a pretty hefty deduction on your taxes though so can still work out for you if you drive a lot of miles. I wouldn’t drive...
  • Re: Ur-Turn: Need A Lyft?

    danio3834 - Looking at their website, I’m having trouble figuring out what the exact fees/donations are and what a driver can typically expect to earn. More seating would...
  • Re: Ur-Turn: Need A Lyft?

    tekdemon - Uber drivers definitely double dip, my friend’s gotten a black car the last couple times he used X, and I’ve gotten a huge Denali SUV when I used black (rather...
  • Re: QOTD: The Economics Of Ownership

    danio3834 - The cranks are prescribing as much DIY as feasible for poor people where the economics of doing this does the most to make them less poor. DIYing repairs on an...
  • Re: Ur-Turn: Need A Lyft?

    CRConrad - @7402: “I’ll wait for the first huge civil suit to meander through the appeals system before putting my own car out there.” So you plan on perhaps signing up...

New Car Research

Get a Free Dealer Quote


  • Authors

  • Brendan McAleer, Canada
  • Marcelo De Vasconcellos, Brazil
  • Matthias Gasnier, Australia
  • J & J Sutherland, Canada
  • Tycho de Feyter, China
  • W. Christian 'Mental' Ward, Abu Dhabi
  • Mark Stevenson, Canada
  • Faisal Ali Khan, India