The worldwide auto industry is officially on the mend. Carmageddon is behind us. The future is bright and shiny. How do I know this? If Rolls Royce can have higher annual sales than in any of the 30 years before, life must be good again. And there still are 2 months to go, with some possible Rollers under some possible Christmas trees.
Last year, BMW-owned Rolls sold some 1,000 of their pricey cars. In October this year, they already had moved more than 2,000. Who’s responsible? A ghost, reports Automobilwoche [sub]. The $350,000 and up Ghost is selling like hotcakes and makes inroads into fresh target groups. 80 percent of the Ghost buyers never had a Rolls before, says Rolls Chief Torsten Müller-Ötvös. He’s more than happy to change that.