By on November 1, 2010

Dodge’s re-boot of its product lineup is largely complete, and with new and refreshed vehicles heading to dealerships soon, it’s released pricing on its new lineup. Dodge’s new pricing list can be found here, or hit the jump for highlights.


Please note: all prices do not include delivery or destination charges.

The base price of the updated Avenger sank slightly, from $20,230 to $19,245 for the base “Express” trim level. Prices range from their to $23,745 for the top-level “Heat” package.

The Dodge Journey’s base price rose significantly, from $20,490 to $22,245 for a new 2011 Journey “Express.” Prices for the refreshed model are running about $2,000 higher than equivalent trim levels for the outgoing model, suggesting that quite a bit of work has been done to improve the lackluster crossover. Prices now top out at $32,740 for the “Luxe” top trim level, whereas the previous top-end model (R/T, 7 passenger, AWD) came in at just under $30k base.

The 2011 Dodge Charger has seen more modest price increases, including a $580 jump in base pricing for SE models, from $24,590 to $25,170. “Rallye” package-equipped Chargers start at $27,420 compared to $26,645, and R/T models now start at $30,170. Top-end Charger R/T “Max Package” with AWD cost $37,320, although SRT8 pricing has not yet been released.

The new 2011 Durango is one of the few completely new vehicles in the Dodge lineup, making comparison to its predecessor’s pricing difficult. Base prices for the Durango “Express” start at $29,195 for rear-wheel drive. Prices climb from there to $43,795, which is what a “Citadel”-spec, AWD Durango will set you back.

Caravan prices are up as well, as Dodge seeks higher prices for its refreshed minivan. Base-level “Express” pricing starts at $24,995, up nearly a grand from $23,660 for the outgoing SE model. Top-trim level R/T Grand Caravans will now cost $30,595 up only slightly from the current price of an SXT “L Package” model ($30,160).

Finally, Challenger prices have climbed, with the new Pentastar-engined SE coming in at $24,670, compared to $23,245 for the outgoing SE. R/T models actually start slightly lower than before however, starting at $29,670 instead of $30,860.

Changes to Dodge Caliber pricing were not released.

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21 Comments on “2011 Dodge Lineup: Are The Prices Right?...”


  • avatar
    jpcavanaugh

    Hard to tell.  I would have felt better about this if list prices stayed about the same as old models and the plan was to continue cutting back on incentives.  Sure, the vehicles have improved in many ways.  But this improvement has to do two things:  First, support lower incentives, and second, support a higher sticker price as well.

    If the plan is to stop selling on price AND to improve both perceived and actual quality, then I can see the increase.  But Dodge (and all of Chrysler) has some damage to its brand equity right now, and they may have trouble making these increases stick for the time being.

    • 0 avatar
      SVX pearlie

      So Chrysler sets new sticker prices, but what will that car go for on the lot? What will be the dealer discount so the car moves TODAY?

      Is Chrysler simply giving the dealers more room to haggle with, or perhaps looking for a slightly better starting position when they inevitably go begging to the car rental companies?

    • 0 avatar
      MikeAR

      SVX, all good questions you ask. I can guess the answers. To me most of the Dodge line is 20-25% too high.

  • avatar
    Almost Jake

    I and my family have washed our hands of all Chrysler product. All it took was a few blown transmissions, poor build quality, poor reliability, and lousy resale to do it. I often wonder why anyone would buy the company, or their products; yet they do. I think it was PT Barnum that said…there’s a sucker born every minute”.
    Almost Jake

    • 0 avatar
      Wheeljack

      I’ve had consistently good service from my 300M (lease – turned in), Stratus and two Jeeps (currently own all three), and since I plan on running those three into the ground, resale value is a non-issue to me. My Sister’s Acura RL gave her a lot more problems than any of my Chrysler products have, combined, no less.  

    • 0 avatar
      Crash80

      The wife and I are Chrysler free now too. I had one of the new redesigned 02 Rams when they came out, that was missing an oil cap also had a strange intermittent tapping sound from the motor that the dealer just shrugged off. Then there is the awesome Chrysler gas mileage. The 05 van was posessed with odd electrical gremlins, as was my wife’s cousins van X’2. My 05 PT Cruiser GT went through an ECM module and seemed to eat sensors every few months. Then there was the awesomely designed windshield washer nozzles that would hit something on the motor when the hood was closed. Those were a dealer only $13 piece of plastic that I got replace more often than I care to admit. The 6 disc CD player would have to be coaxed into playing CDs…. just one oddity after another with all the Chryslers that we owned. How can I forget the rotting chrome rims on the snoozer. I had the weekly ritual of putting air in the tires…I mean like a lot of air, not topping off but like 10-15 PSI every week. The level of disgust was so great, we unloaded both cars in a weekend.

  • avatar

    Standard features likely changed where the price substantially changed.

    I hate inputing pricing for Chryslers–their information is often incomplete and internally inconsistent–but will likely get these into TrueDelta’s pricing and features database over the next few weeks. Then we’ll be able to see how much they really changed.

    http://www.truedelta.com/prices.php

  • avatar
    Disaster

    Of course, the real question is how much they will ultimately sell for, after the inevitable incentives.  People have come to expect U.S. car pricing works like furniture store pricing.  Wait for the sale.

  • avatar
    obbop

    And thus leaving open a void for a basic nuthin-fancy transportation device for the ever-growing number of Americans whose “real wage” has been declining or, at best, remained flat for such a long time that that they have entered the expanding socio-economic classification referred to as the working-poor.
     
    Meanwhile, the politicians and a horde of pundits remain fixated on the ill-defined oft-used increasingly apparently smaller hordelet known as the “middle class” who are too often employees of governmental units whose wages and benefits so often exceed those of whom they rule over; acting as a buffer between the more deserving classes above them and the masses of scum commoners below them.
     
    Obey.

  • avatar
    ComfortablyNumb

    So $19,500-ish is the cheapest option.  How are they bringing in the $16k crowd (Focus, Sentra, etc.) that could potentially be upsold?  Fiat needs to send some small cars over here ASAP.

    Also, the picture of the Chrysler Tech Center at the top of the linked page looks like a weiner.

    • 0 avatar
      Tree Trunk

      That would presumably be the Caliber whose prices are not posted above that is supposed to compete with the Focus group.

      Rented one recently, think it was even a loaded model. Can’t say I was a big fan but it certainly got us from A to B.

    • 0 avatar
      Roundel

      The “express” model of the Caliber is mid $15,000 or so.
      I would think that the base model 500 will be able to under cut that by a large margin. It will be interesting to see more news this new Fiat based small Dodge sedan that Autonews reports may be out by this time next year.

  • avatar
    marjanmm

    Inflation maybe? After all that quantitative easing…

  • avatar
    jkross22

    Whatever they’re asking, it’s too much.  Chrysler’s poor resale value, reputation and quality ought to push transaction prices well below everyone else.  With their current products, the only card Chrysler can play is price.
     

  • avatar
    mjz

    Dodge will be able to advetise a MIDSIZE Avenger Express for under $20,000 (and except for the 4 speed tranny, decently equipped). That’s the price of a well-equipped Fiesta (which is TWO size categories smaller) for Pete’s sake!

    • 0 avatar
      basho

      The whole price/size arguement is holding less water these days.  I doubt anyone cross-shops an Avenger with a Fiesta anymore then they would cross-shop an iPod with a clock radio. 

  • avatar
    tuckerdawg

    Chrysler is a strange beast, none of these models really feel relevant in today’s market except for the minivan and maybe the caliber. I see tons of calibers crawling the streets around me so perhaps there some redeeming quality? More likely just sold based on price sigh.. I am still waiting for the 500 to be ported over to the U.S.

    • 0 avatar
      Almost Jake

      I had a 2010 Grand Caravan for a week while my Sienna was getting body work. I wanted to like the vehicle, but my wife and I ended up hating it. We would argue about who had to drive it over our 2001 Accord. The transmission was lost at times and shifted unnecessarily hard, the MPG were terrible, fit and finish was poor with low rent interior materials. All that for the same price as my Sienna ($24.2K OTD). The only positive I could credit it with was that it handled better and was easier to park. Around here, the people who buy them are Chrysler factory workers since they get a discount.

  • avatar
    Steve Biro

    Remember now, that this “refreshed” Chrysler lineup is essentially intended to tapdance until the real new products with the stronger Fiat connection become available in a couple of years.  And, frankly, the improvements most models have received over the past year or so are real. The cars are better. Maybe not class-leading, but definitely, noticably and measurably improved. As for the Caliber… my brother and I rented one last year and while it’s not particularly deluxe, it worked well and I can definitely see the appeal of the vehicle for those who must shop in the $14-$17K price range and need something with a bit more utility than the current-generation Ford Focus, Hyundai Elantra sedans, etc.  But the Chrysler lineup, taken as a whole, still has too much emphasis on “full-sized” vehicles with fuel mileage that begins in the teens. 

  • avatar

    That collage makes Dodge look like a dead brand.


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