What's Wrong With This Picture: The Mahindra America's Been Missing Edition

by Edward Niedermeyer

Published: October 13th, 2010

what s wrong with this picture the mahindra america s been missing edition

Mahindra may have screwed up its US distribution deal (OK, somebody screwed it up), but perhaps the problem was simply that the Indian firm hadn’t sufficiently motivated the American public. After all, we may love simple, rugged diesel-powered pickups here at TTAC, but third-world-chic isn’t exactly a mass-market trend in the US (yet…). No, what Mahindra needs to get its US-market plans back on track is this, the Mahindra Bolero Attitude, a “custom concept” that Mahindra has been teasing on Facebook. It’s got all the Eff-Off attitude of a Hummer (RIP), but Facebook users report between 30 MPG (13 km per liter in the city) and 35 MPG (15 kmpl) on diesel fuel. With numbers like that, America’s love affair with obnoxiously brash SUVs could just make a comeback…

#3WTP #Design #Diesel #FuelEconomy #India #Mahindra

Edward Niedermeyer

More by Edward Niedermeyer

Comments

Join the conversation

2 of 33 comments

Bugo on Oct 14, 2010

That thing is grotesque. Way uglier than their pickup truck, which is ugly enough.

Like Reply
Mnm4ever on Oct 14, 2010

All you naysayers are effin crazy. This thing would sell like hotcakes, especially at the prices Mahindra is targeting. If it had even close to Wrangler-esq off-road capabilities, combined with a efficient diesel powertrain and wanna-be H2 looks, it would kill. Make it a 4-door and it would kill even more. All the Wrangler buyers desperately waiting for a diesel would be happy, the people who wanted an H2 but couldnt stomach the price and/or the crappy gas mileage would be happy. And no big name manufacturer would be competing, since no one else sells a small diesel truck. Sure its a bit over the top, but its a concept car, its supposed to be. Tone it down a bit for production, lose the Rubicon trail accessories and its really a very good design. This is the kind of design that would work for a small company like Mahindra, it would put them on the map, and possibly jumpstart the big guys into offering something different for a change.

Like Reply

Recent Comments

Formula m For the gas versions I like the Honda CRV. Haven’t driven the hybrids yet.
SCE to AUX All that lift makes for an easy rollover of your $70k truck.
SCE to AUX My son cross-shopped the RAV4 and Model Y, then bought the Y. To their surprise, they hated the RAV4.
SCE to AUX I'm already driving the cheap EV (19 Ioniq EV).$30k MSRP in late 2018, $23k after subsidy at lease (no tax hassle)$549/year insurance$40 in electricity to drive 1000 miles/month66k miles, no range lossAffordable 16" tiresVirtually no maintenance expensesHyundai (for example) has dramatically cut prices on their EVs, so you can get a 361-mile Ioniq 6 in the high 30s right now.But ask me if I'd go to the Subaru brand if one was affordable, and the answer is no.
David Murilee Martin, These Toyota Vans were absolute garbage. As the labor even basic service cost 400% as much as servicing a VW Vanagon or American minivan. A skilled Toyota tech would take about 2.5 hours just to change the air cleaner. Also they also broke often, as they overheated and warped the engine and boiled the automatic transmission...