Trade War Watch 16: Hot Wheels Just Got Hotter

Cammy Corrigan
by Cammy Corrigan

It’s been some time since since we had a “ Trade War Watch” on mounting trade tensions in the auto industry, and thank goodness for that. In this economic climate of cuts, currency swings and bankruptcies, what we need are things which will make the situation worse, right? In May I reported about how the EU put a 20.6 percent tariff on aluminium wheels from China. The EU did this in response to complaints from domestic manufacturers. Naturally, this left a sour taste in China’s mouth. Well, over 5 months later, you’d think that the EU would have calmed down and this nasty business would be swept under the carpet, right? Erm, not quite….

Bloomberg reports that the EU have not only turned the temporary tariff into a 5 year tariff but increased it from 20.6 percent to 22.3 percent. Chinese exporters like YHI Manufacturing (Shanghai) Co. and Zhejiang Wanfeng Auto Wheel Co. will get hit by this new tariff. But not only will they get stung, but also BMW and Renault will because they buy these wheels from Chinese suppliers. Thus, the price of their cars will rise. The tariff is expected to be imposed by November the 11th.

Naturally, the EU defended this move by claiming that the benefits of this duty outweigh the disadvantages which come on the carmakers. Aluminium wheels are about 1 percent of the total cost of a car, therefore, the cost increase can’t be no more that 0.22 percent according to the EU. “Even this maximum cost impact appears limited in the view of the turnover achieved by car makers,” said the EU. Some automakers have threatened that this move would force them to move production abroad, but the EU dismissed this threat as “disproportionate”.We”ll keep an eye on the news to see how (or indeed “if”) China hits back. Remember, the EU have far more to lose by China imposing tariffs on EU goods than the other way around. After all, China is far more important to the EU as a market than as a manufacturing center. The EU has 501,064,211 potential customers for Chinese products. China has 1,338,612,968. In this poker game, the EU are holding a four of a kind, China’s got a royal flush.
Cammy Corrigan
Cammy Corrigan

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  • TR4 TR4 on Oct 25, 2010

    Aluminium wheels are about 1 percent of the total cost of a car, therefore, the cost increase can’t be no more that 0.22 percent according to the EU. 1%? So on a $30,000 car you can buy four new wheels at the dealer for $300? Maybe they meant each wheel was 1%!

    • John Horner John Horner on Oct 25, 2010

      Which goes to show you that the price charged for wheels at your local friendly dealership parts counter includes massive markups.

  • John Horner John Horner on Oct 25, 2010

    "The EU has 501,064,211 potential customers for Chinese products. China has 1,338,612,968."

    Uh, that is not the only way to look at it nor is it the most relevant. The relevant number to look at the monetary balance of trade between the EU and China.

    The most recent report I was able to find quickly dates to the first half of 2009. In that period the EU exported 37 Billion Euro worth of goods to China whilst importing 103 Billion Euro worth from China. Thus, China is fact has more to loose in a trade war with the EU than does the EU.

    http://epp.eurostat.ec.europa.eu/cache/ITY_PUBLIC/6-27112009-AP/EN/6-27112009-AP-EN.PDF

    The issue of comparative labor and environmental standards is likewise a very real one.

    • Stuki Stuki on Oct 26, 2010

      Simply looking at headline numbers don't really tell you anything. If the Chinese buy $100 billion worth of luxury cars and LV bags from Europe, but Europe buys $37 billion worth of parts that goes into final products that will now be forced to compete on the world market with higher costs, Europe could very easily have more to lose than China. Of course reality is more nuanced (i.e. China does import lots of German industrial machinery), but without looking into the composition of the headline numbers, as well as the price and availability of substitutes, deciding who "has the most to lose" is really just a guessing game, even if it should somehow be a useful metric for anything.

  • Ltcmgm78 Just what we need to do: add more EVs that require a charging station! We own a Volt. We charge at home. We bought the Volt off-lease. We're retired and can do all our daily errands without burning any gasoline. For us this works, but we no longer have a work commute.
  • Michael S6 Given the choice between the Hornet R/T and the Alfa, I'd pick an Uber.
  • Michael S6 Nissan seems to be doing well at the low end of the market with their small cars and cuv. Competitiveness evaporates as you move up to larger size cars and suvs.
  • Cprescott As long as they infest their products with CVT's, there is no reason to buy their products. Nissan's execution of CVT's is lackluster on a good day - not dependable and bad in experience of use. The brand has become like Mitsubishi - will sell to anyone with a pulse to get financed.
  • Lorenzo I'd like to believe, I want to believe, having had good FoMoCo vehicles - my aunt's old 1956 Fairlane, 1963 Falcon, 1968 Montego - but if Jim Farley is saying it, I can't believe it. It's been said that he goes with whatever the last person he talked to suggested. That's not the kind of guy you want running a $180 billion dollar company.
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