Toyota's Sudden Acceleration: Stop Walking Along The Road Immediately!

Bertel Schmitt
by Bertel Schmitt

Remember Toyota’s alleged sudden acceleration? And the hysteria surrounding it? Dubious databases were searched for dead bodies. The Secretary of Transportation himself recommended to stop driving your Toyota, and to drive it to the dealer instead – very carefully . Luckless swing club entrepreneurs took to driving a Prius instead, brakes smoking. Lawyers around the nation had wet dreams involving a Gulfstream V (or a 80 foot Sunseeker as a fall-back position.) As nothing of substance was found, the NHTSA asked the august body of the National Academy of Sciences to find the ghost in the machine.

Don’t even bother to look, it’s a worthless search. That’s what Paul Fischbeck, a professor of social and decision sciences and engineering and public policy at Carnegie Mellon University, told the National Academy of Sciences.

The risk of dying in a traffic crash is 1.05 deaths per 100 million miles traveled, says Fischbeck. Analyzing the 2.3 million Toyota vehicles recalled for sticky pedals, Fischbeck said if all of them remained unfixed and on the road, the risk of dying would rise to 1.07 deaths per 100 million miles traveled. People have problems with large numbers, so Fischbeck puts it in perspective:

“If you canoe for half-a-mile you incur a 2-in-a-million risk of dying,” Fischbeck says. “Walking for 10 miles is about the same.”

Canoes must be immediately impounded. They are a menace to society.

According to Fischbeck, who is cited in a Detroit News article, the risk of dying while walking along the road is 19 times higher than that of driving in a recalled, but unfixed Toyota.

Walking along the road must immediately stop.

Fischbeck says it’s important to put the risk of sudden acceleration in context.

For instance, if you drive around in an unfixed Toyota for a whole year, you have the same risk of being killed in the line of duty as a police officer working for 2.5 days.

Get those cops off the streets, now (after they are done rounding up the people who walk along the road.)

The National Academy of Sciences will render its report sometime next year. It will remain interesting. Maybe.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • 1996MEdition 1996MEdition on Oct 13, 2010

    Carrots should also be banned.....100% of people who have eaten carrots are dead or will die.....millions of rabbits die each year.....carrots are a deadly food.....I hate carrots!

  • CJinSD CJinSD on Oct 13, 2010

    Considering that Obama's NHTSA did everything they could to feed the panic, and that GM was ready with ads leveraging their partners in the Obama administration's attacks, I don't think there is any fiction to saying that this was done for GM's benefit with GM management's consent.

  • FreedMike I would find it hard to believe that Tesla spent time and money on developing a cheaper model, only to toss that aside in favor of a tech that may or may not ever work right. Having said that, though, I think what's happening with Tesla is something I've been predicting for a long time - they have competition now. That's reflected in their market share. Moreover, their designs are more than a bit stale now - the youngest model is the Model Y, which is in its' fifth model year. And it's hard to believe the Model 3 is in its' seventh model year. Aside from an interior restyle on the Model 3, neither of those cars looks substantially different than they did when they came on the market. And you can also toss in Tesla's penchant for unnecessary weirdness as a liability - when the Model 3 and Y were introduced, there was no real competition for either, so people had to put up with the ergonomic stupidity and the weird styling to get an electric compact sedan or crossover. Today, there's no shortage of alternatives to either model, and while Tesla still holds an edge in battery and EV tech, the competition is catching up. So...a stale model lineup, acceptable alternatives...and Elon Musk's demon brain (the gift that keeps on giving), All that has undercut their market share, and they have to cut prices to stay competitive. No wonder they're struggling. Solution? Stop spending money on tech that may never work (cough...FSD) and concentrate on being a car company.
  • EBFlex “Tesla’s first-quarter net income dropped a whopping 55 percent”That’s staggering and not an indicator of a market with insatiable demand. These golf cart manufacturers are facing a dark future.
  • MrIcky 2014 Challenger- 97k miles, on 4th set of regular tires and 2nd set of winter tires. 7qts of synthetic every 5k miles. Diff and manual transmission fluid every 30k. aFe dry filter cone wastefully changed yearly but it feels good. umm. cabin filters every so often? Still has original battery. At 100k, it's tune up time, coolant, and I'll have them change the belts and radiator hoses. I have no idea what that totals up to. Doesn't feel excessive.2022 Jeep Gladiator - 15k miles. No maintenance costs yet, going in for my 3rd oil change in next week or so. All my other costs have been optional, so not really maintenance
  • Jalop1991 I always thought the Vinfast name was strange; it should be a used car search site or something.
  • Theflyersfan Here's the link to the VinFast release: https://vingroup.net/en/news/detail/3080/vinfast-officially-signs-agreements-with-12-new-dealers-in-the-usI was looking to see where they are setting up in Kentucky...Bowling Green? Interesting... Surprised it wasn't Louisville or Northern Kentucky. When Tesla opened up the Louisville dealer around 2019 (I believe), sales here exploded and they popped up in a lot of neighborhoods. People had to go to Indy or Cincinnati/Blue Ash to get one. If they manage to salvage their reputation after that quality disaster-filled intro a few months back, they might have a chance. But are people going to be willing to spend over $45,000 for an unknown Vietnamese brand with a puny dealer/service network? And their press photo - oh look, more white generic looking CUVs. Good luck guys. Your launch is going to have to be Lexus in 1989/1990 perfect. Otherwise, let me Google "History of Yugo in the United States" as a reference point.
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