The feared takeover of the world by Chinese cars so far was a non-starter. We’ve always said that cars built at Chinese joint ventures with Western (or Japanese) companies would be best suited to break that spell. But so far, the Western (or Japanese) joint venture partners wouldn’t play ball. Why invite a Chinese joint venture abroad where it competes in your markets? Now the first international brand will export a low-end car it developed for China to Latin America. For starters. Guess who?
Congratulations! You guessed right! Shanghai GM, a joint venture between GM and China’s SAIC Motor Corp, started to export Chevrolet New Sail autos on Thursday to Chile, Economic Times reports from India. The New Sail was introduced in January in China, at a price of $8,540, set against names like Geely and Chery.
The New Sail is a Chevrolet, and “the first locally developed and manufactured passenger car from an international brand to be exported,” Terry Johnsson, Shanghai GM vice president of vehicle sales, service and marketing, said in a statement. “It represents a breakthrough in our strategy to create products for China and other emerging markets.”
The small family sedan will eventually be sold in all of South America, North Africa and the Middle East. If this is successful, analysts expect other multinationals to follow.