The Yellow Peril Is Us: Multinationals Start Exporting Cars From China
The feared takeover of the world by Chinese cars so far was a non-starter. We’ve always said that cars built at Chinese joint ventures with Western (or Japanese) companies would be best suited to break that spell. But so far, the Western (or Japanese) joint venture partners wouldn’t play ball. Why invite a Chinese joint venture abroad where it competes in your markets? Now the first international brand will export a low-end car it developed for China to Latin America. For starters. Guess who?
Congratulations! You guessed right! Shanghai GM, a joint venture between GM and China’s SAIC Motor Corp, started to export Chevrolet New Sail autos on Thursday to Chile, Economic Times reports from India. The New Sail was introduced in January in China, at a price of $8,540, set against names like Geely and Chery.
The New Sail is a Chevrolet, and “the first locally developed and manufactured passenger car from an international brand to be exported,” Terry Johnsson, Shanghai GM vice president of vehicle sales, service and marketing, said in a statement. “It represents a breakthrough in our strategy to create products for China and other emerging markets.”
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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DECLARATION I will never buy a Chinese car or car made in China or car with majority components from China. I will not buy car made in Mexico unless the only other option - China My dollar is a vote. And I vote against our or any cars being assembled in China and/or Mexico
So nobody is worried that GM has to split the profits with the "Chicoms?" Or leave them with all the profits, because it's impossible to get your money out of China, as a certain hardline faction claims?
Oh yeah, all my statements are easily verified by googling. What's that? Can't google in PRC?
Actually, GM Chile has been importing cars from China like from 2 or 3 years now. It was the Corsa. Instead from bring it from Brazil, it was cheaper to import it from China. Is a sedan.