OK, we get it. Ford’s all-new global Ranger is “90 percent of an F-150” and it would make as much sense to sell it here as it would for Toyota to sell the Hilux alongside Tacomas and Tundras. We may not completely buy the argument that Fiesta, Focus and F-150 make for an adequate replacement to a true compact pickup in the US, but having starved that segment for so long, it’s understandable that Ford would now leave it to die. After all, nobody’s offered a truly new compact pickup for so long, it’s almost impossible to say whether the consumers or manufacturers killed off the once-burgeoning segment of efficient, utilitarian trucks.
With Mahindra struggling to offer its diesel pickups to American dealers, we aren’t holding out much hope of anything compact pickup-related changing anytime soon. Sure, there are whispers of a GM compact pickup in development (and some promising talk from Nissan), but that’s strictly in “wild ass rumor” territory. Meanwhile, VW is trying to apeal to more American consumers, doesn’t have a full-size truck lineup to cannibalize, and yet refuses to send its Amarok stateside. If any of the automakers is going to take a risk on compact (preferably diesel) pickups, Volkswagen seems like the one to do it. Alternatively, Mazda has its own version of the new Ranger and no full-sizers to cannibalize. Someone step up here!