Rumors of Tata’s Jaguar Land Rover (JLR) establishing production in China have been around for a while. With good reason, Jaguars and especially Land Rovers enjoy (fairly) brisk sales in China. Now, these rumors move into the realm of the definitive.
JLR is in talks with China’s largest independent automaker, Chery, for a Chinese joint venture reports Beijing Morning Post today (via Gasgoo.) Apparently, there is more to it than the usual Chinese rumors.
Scott Dicken, general manager of Land Rover China, confirmed they are in talks. Chery chairman Yin Tongyue likewise corroborated that both sides are negotiating.
On Saturday, Tata Motors’ CEO Carl-Peter Forster had said that JLR wants to find a partner in China “as soon as possible.” He did not mention candidates.
In 2009, JLR China reported sales of 11,547 units. This figure had already been eclipsed in mid-July 2010. Chery, maker of the QQ, also could use some of JLR’s halo.