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Kia Sedona: Facelift By Photoshop?
by
Edward Niedermeyer
(IC: employee)
Published: October 29th, 2010
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Former Audi stylist and Kia chief designer Peter Schreyer may be on a tear right now, giving Kia some of the sharpest shapes in the mainstream market, but when it came to the old Sedona, Schreyer clearly didn’t put in a ton of effort. As Examiner.com‘s Brady Holt points out, the 2011 Sedona minivan’s “restyle” was so simple, Kia didn’t even need to take new press shots. Instead they just photoshopped the new corporate grille and some side-mirror turn indicators onto the previous year’s press photos, and called it good. Weak sauce, guys.
Edward Niedermeyer
More by Edward Niedermeyer
Published October 29th, 2010 11:00 AM
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"the 2011 Sedona minivan's 'restyle' was so simple, Kia didn’t even need to take new press shots. Instead they just photoshopped the new corporate grille and some side-mirror turn indicators onto the previous year’s press photos, and called it good." They didn't even use last year's photo. The original photo was used on the front cover of the 2009 Sedona sales brochure. http://www.flickr.com/photos/8490341@N04/4004145985/
It's a minivan, the proverbial box on wheels, all apologies to the Scion xB. Why spend the million$ to completely redo the thing THEN have to recertify for safety, crash testing, etc. I don't know how well (or not) the Sedona is selling, but it seems to me that Kia applied a proportional amount of effort on the thing.
Geez... we're really scraping the bottom of the barrel here aren't we? Does Nader know about this? Now, we have finally we have discovered the TRUTH about cars... they are marketed by people who have to make pragmatic decisions. That's some hard-hitting journalism right there.
Lexus photoshops their mild updates on all their vehicles on press photos, too. No big deal. Everything from taillamps, new chrome/wood trim in the cabin, new chrome handles, is easily done with photoshop. Just check out the ES350 press photos on their website. It's the best-selling vehicle on their line-up and they can't retake photos.