Ferrari may not sell you a new car if you haven’t already purchased a used model, but starting today the Maranello mob will let anyone into their new palace of branding run amok, Ferrari World Dubai. General admission is a highly reasonable (by Ferrari standards) $60, which is actually cheaper than a kids “Fernando Alonso” polo shirt at the Ferrari Store, and that includes access to the fastest roller coaster in the world, as well as 200,000 square meters of other Italian-sportscar-themed attractions. The opening had been delayed by the death of the Sheikh of Ras Al Khaimah, a neighboring Emirate, but according to the most recent reports, Ferrari World is opening today. Enzo would be so… er… something.
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