Ferrari may not sell you a new car if you haven’t already purchased a used model, but starting today the Maranello mob will let anyone into their new palace of branding run amok, Ferrari World Dubai. General admission is a highly reasonable (by Ferrari standards) $60, which is actually cheaper than a kids “Fernando Alonso” polo shirt at the Ferrari Store, and that includes access to the fastest roller coaster in the world, as well as 200,000 square meters of other Italian-sportscar-themed attractions. The opening had been delayed by the death of the Sheikh of Ras Al Khaimah, a neighboring Emirate, but according to the most recent reports, Ferrari World is opening today. Enzo would be so… er… something.
Tagged as Branding, Ferrari, Whiskey Tango Foxtrot
3 Comments on “Ferrari World Opens Today. No Used Ticket Necessary...”
Back to TopLeave a Reply
You must be logged in to post a comment.
You can also login using Facebook Connect.
Porca miseria Enzo! Me far male mio occhie. – Or something like that.
The cars on the postcard coaster are all dirty looking yellow F430s
Ride around, along and through a huge Ferrari engine! I think most of it is inside.
I’ll take the Porsche Museum in Stuttgart anytime. A theme park — talk about cheapening the brand!